Regional Marketing Manager Jobs

Airbus is an international pioneer in the aerospace industry. We are a leader in designing, manufacturing and delivering aerospace products, services and solutions to customers on a global scale. We aim for a better-connected, safer and more prosperous world.

A commercial aircraft manufacturer, with Space and Defense as well as Helicopters Divisions, Airbus is the largest aeronautics and space company in Europe and a worldwide leader.

Airbus has built on its strong European heritage to become truly international - with roughly 180 locations and 12,000 direct suppliers globally. The company has aircraft and helicopter final assembly lines across Asia, Europe and the Americas, and has achieved a more than six fold order book increase since 2000.

Position Summary:

As Regional Marketing Manager, this role requires developing a full understanding of North America Helicopter Market & business environment to be able to capture, create & promote value propositions on Airbus Helicopters products & services to develop Sales Campaigns & overall Marketing efforts. Analytical & promotional responsibility to provide product & mission analysis, marketing collateral, competitive intelligence and insight to all internal & external collaborators

Primary Responsibilities:

1. Regional Marketing: 40%

• Be the voice of the market & Marketing focal point for assigned territories and segments
• Responsible promoting Airbus Helicopters solutions for sales campaigns across North America
• Development of regional plans & roadmaps including but not limited to Marketing Plan, Regional Roadmaps & driving actions to support campaigns for Civil, Parapublic & Military
• Capture and provide marketing inputs (e.g.: customer needs, competition benchmark, market trends, workshops) for product development and future product definition (including the 4Ps: Product, Price, Place & Promotion)

2. Product & Services Promotion: 20%

• Drive active promotion of products & services across Civil, Parapublic & Military segments including supporting sales team members in customer briefings & exchanges
• Build & continually update product & services technical presentations, analysis & key messages as well as innovate on new marketing tools & collaterals
• Ensure coordination with the Sales & Programs teams to demonstrate existing capabilities
• Active Sales Promoter for all marketing activations and analyzing impact as well suggest improvements for different segments/ regions

3. Market & Competition Intelligence: 20%

• Report on market and major events occurring within region (state of the market, insights, trends)
• Mission trends within Civil, Parapublic & Military market
• Provide marketing knowledge base on how our customers operate and impacts to our market as well evolving
• Competitive analysis including key campaigns activities, pricing policy, product developments, analytics, and services

4. Market Understanding : 10%

• Develop a thorough understanding of operators, their markets and their market trends
• Develop an understanding of AHI as an industry, function, and divisions
• Provide market inputs and requirements to champion other areas of Marketing/Sales and other internal partners
• Define marketing strategies for operators to create more business opportunities

5. Sales & Marketing Tools: 10%

• Drive active use salesforce with regional teams for an always updated view of Sales funnel/ Opportunities
• Drive marketing innovation by shaping & refreshing all marketing content
• Advocate use of all digital marketing tools - apps/ databases/ marketing content/Spotfire/ performance apps

Additional Responsibilities:

• Other duties as assigned.

Qualified Experience / Skills / Training:

Education:

Required:

• 4-year degree in business, marketing, data science, statistics; or equivalent experience.

Preferred:

• MBA or Master's Degree in engineering, economics, business/marketing

Experience:

Required:

• Minimum of five (5) years' experience in sales, marketing, program management.

Preferred:

• Experience in Technical products, aviation industry and/or rotary wing industry
• Aviation (Civil or military) pilot or aircrew experience
• Minimum of two (2) years' experience in marketing, program management, for technical products in Aviation
• Previous experience with detailed marketing analysis

Licensure/Certifications:

Required:

• None

Preferred:

• None

Knowledge, Skills, Demonstrated Capabilities:

Required:

• Strong problem-solving, interpersonal, verbal, and writing skills
• Track record to develop plans and programs
• Ability to multitask, set priorities, and present in public speaking settings
• Initiative, energy and the willingness to learn quickly, adapt and supply well thought out concepts
• Ability to independently drive marketing efforts from start to finish

Preferred:

• Knowledge with Salesfore.com, Ascend Online database

Communication Skills (Spoken, Written, Influencing, Proficiency in Other Languages):

Required:

• Ability to communicate effectively in verbal and written form in English

Technical Systems Proficiency:

• Google Suite and/or Microsoft Suite with high-level proficiency in Excel & PowerPoint.

Travel Required:

• 30% Domestic and International

Citizenship:

• Authorized to Work in the US

Clearance:

• None

Decision Making, Complexity:

• Responsible for driving regional marketing across North America with the sales teams within their assigned territories and requires networking inside & outside the organization. Expected to work independently in leading our marketing initiatives in the region & will have accountability for positive marketing impact. This position will work closely with the other marketing colleagues to ensure consistent messaging across all customers and segments.

Organizational information:

• This position reports to the Head of Marketing, North America.

Direct Reports:

• Non-exempt: 0
• Exempt: 0

Job Dimensions, Contributions to Success:

• The Regional Marketing Manager key to success is having a deep understanding of the market, customer base, products & services offered by Airbus Helicopters. Another key success factor is collaborating across Airbus Network & building strong relationships with the regional sales teams. Able to influence customers toward Airbus Helicopters products. The Regional Marketing Manager is expected to be open new ways of working within the functions of Airbus & the industry.

Nature of Contacts:

• Externally: Focusing on the customer and their needs will require close relationships with the sales teams and their customers both in influencing them toward our products and learning from them their needs.
• Internally: Will influence the programs teams to what our customers need in North America, including a strong involvement with all future developments.
• Engage with internal parties and external territory contacts to determine market needs and review product evolution opportunities with Programs, Marketing and Strategy
• Involved Communication on a regular Basis with internal and external parties

Physical Requirements:

• Vision: able to see and read computer screen and other electronic equipment with screens, able to read documents, reports and engineering drawings, daily
• Carrying: able to carry documents, tools, drawings, electronic equipment up to 30lbs/14kgs, daily / as required
• Walking (include routine walking such as to a shared printer to retrieve documents): able to walk through office and production areas including uneven surfaces, daily
• Squatting / Kneeling: able to squat or kneel to retrieve or replace items stored on low shelving, occasionally / as required
• Lifting: able to lift documents, tools, drawings, electronic equipment up to 30lbs/14kgs, daily / as required
• Standing: able to stand for discussions in offices or on production floor, daily / as required
• Sitting: able to sit for long periods of time in meetings, working on computer, daily
• Hearing: able to hear to participate in conversations in person and via teleconference or phone and to hear sounds on production floor including safety warnings or alarms, daily
• Pushing / Pulling: able to push and pull small office furniture and some equipment and tools, occasionally / as required
• Onsite: 70%
• Speaking: able to speak in conversations and meetings, deliver information and participate in communications, daily
• Travel: able to travel independently and at short notice, 30% / as required
• Equipment Operation (personal computer, telephone, copies, fax machine, and related office equipment and using electronic identification card to enter building floors and internal doors): able to operate most office and personal electronic equipment and some tools including production tools such as hydraulic lifts, daily / as required
• Personal Protective Equipment required: Required PPE includes, but is not limited to, Safety Shoes, Safety Glasses, Hearing Protection, Respirators/Masks, and/or Protective Gloves as required by site and/or customer site

Equal Opportunity:

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status

As a leader in our field, Airbus Helicopters, Inc. provides relocation assistance for qualified positions and a comprehensive compensation and benefits package.

As a matter of policy, Airbus Helicopters, Inc. does not sponsor visas for US positions unless specified. Only applicants with current work authorization will be considered.

Airbus Helicopters, Inc. does not offer tenured or guaranteed employment. Employment with Airbus is at will, meaning either the company or the employee can terminate the employment relationship at any time, with or without cause, with or without notice.

NOTE: Airbus Helicopters, Inc. reserves the right to revise or change job duties and responsibilities as the need arises. This position description does not constitute a written or implied contract of employment.