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Sr. Content Marketing Manager (Remote)

Company

CrowdStrike
Address , Remote
Employment type FULL_TIME
Salary $95,000 - $175,000 a year
Expires 2023-07-25
Posted at 11 months ago
Job Description
#WeAreCrowdStrike and our mission is to stop breaches. As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We’re looking for people with limitless passion, a relentless focus on innovation and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognized as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level. Interested in working for a company that sets the standard and leads with integrity? Join us on a mission that matters - one team, one fight.
About The Role
CrowdStrike is seeking a Senior Content Marketing Manager to drive our iconic brand by creating and driving marketing content strategy, and driving new customer acquisition and awareness across a broad portfolio with a customer centric approach. In this role, you’ll be managing the messaging and content across web, social and materials presented by sellers and at events. We are looking for passion in the cybersecurity space, strong creative and marketing acumen, and a collaborative attitude.
What You’ll Do
  • Research and create and evolve audience personas, buyers journey and new media asset tactics
  • Use performance data and metrics to drive content strategy and prioritization to guide why and when content should be made
  • Develop an impactful content & thought leadership program around key themes and anchor assets to drive lead-generation, brand awareness, and earned media
  • Work with executives and subject-matter experts inside and outside CrowdStrike to develop compelling content
  • Ensure writing style and messaging are developed and maintained with a customer centric point of view
  • Drive an audience-first mindset and create and suggest focus on assets including reports, blogs, videos, infographics, and other thought leadership content to grow top of funnel leads and brand awareness
  • Collaborate with product marketing, editorial, field and campaign marketing teams to develop content plans and calendars
  • Advise content creators on brand consistency across content
What You'll Need
  • Creativity: Exceptional storyteller that can create well researched, actionable, and differentiated original content as well as has the desire and background to coach others on how to do the same
  • Strong writing skills and the ability to create and shape verticalized messaging
  • Strong business acumen
  • B.S. in English, Journalism, Business Administration
  • Strong influencing skills
  • Empathetic to buyers, customers, users and sales resources
  • Experience in the high tech software as a service cybersecurity market through content campaigns and events
  • Editorial or campaigns experience a plus
  • Ability to create compelling and effective value propositions and messaging
  • 11+ years of experience in building and scaling cybersecurity or technology content strategy and content creation in Content Marketing Manager and/or Product marketing management (PMM) or similar roles — B2B SaaS experience is preferred
  • Ability to conduct market, competitor and persona research to gather insights and assess market opportunities
  • Critical thinker with strong writing, communication, presentation development and delivery skills
  • Highly collaborative, able to work across functional teams
Bonus Points
  • You must love our business. CrowdStrike is a leader in cybersecurity. We don’t have a mission statement. We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business
  • High-tech, start-up, rapid growth and/or publicly traded company experience.
#LI-Remote
#LI-SC1
#LI-DL1
Benefits of Working at CrowdStrike:
  • Comprehensive and inclusive health benefits
  • Market leader in compensation and equity awards
  • Competitive vacation and flexible working arrangements
  • Physical and mental wellness programs
  • A variety of professional development and mentorship opportunities
  • Paid parental leave, including adoption
  • Offices with stocked kitchens when you need to fuel innovation and collaboration
  • Remote-first culture
We are committed to fostering a culture of belonging where everyone feels seen, heard, valued for who they are and empowered to succeed. Our approach to cultivating a diverse, equitable, and inclusive culture is rooted in listening, learning and collective action. By embracing the diversity of our people, we achieve our best work and fuel innovation - generating the best possible outcomes for our customers and the communities they serve.
CrowdStrike is committed to maintaining an environment of Equal Opportunity and Affirmative Action. If you need reasonable accommodation to access the information provided on this website, please contact , for further assistance.
CrowdStrike, Inc. is committed to fair and equitable compensation practices. The salary range for this position in the U.S. is $95,000 - $175,000 per year + bonus + equity + benefits. A candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, certifications and location.
CrowdStrike participates in the E-Verify program.
Notice of E-Verify Participation
Right to Work