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Sr. Digital Marketing Manager
| Company | Lumen |
| Address | , Remote |
| Employment type | |
| Salary | $57,600 - $128,400 a year |
| Expires | 2023-07-20 |
| Posted at | 11 months ago |
About Lumen
Lumen is guided by our belief that humanity is at its best when technology advances the way we live and work. With 450,000 route fiber miles serving customers in more than 60 countries, we deliver the fastest, most secure global platform for applications and data to help businesses, government and communities deliver amazing experiences. Learn more about Lumen’s network, edge cloud, security and communication and collaboration solutions and our purpose to further human progress through technology
The Role
The Sr. Marketing Manager is responsible for campaign development, management, and optimization across Digital Marketing tactics of Display, Social Media, Video, OTT/CTV and Streaming platforms. This role requires a strong understanding of audience targeting capabilities across the various digital platforms as well as overall Paid Media best practices. This is a highly visible role that will work with key stakeholders within the Consumer business unit.
Top candidates will have a strong understanding of Digital campaign management, analytics, and testing strategies and have experience with Google Analytics, Adobe Analytics, Tableau, PowerPoint, and Excel. The Sr. Marketing Manager will be responsible for the ultimate success of the digital paid advertising campaign.
The Main Responsibilities
- Manage execution of several projects simultaneously.
- Define and analyze campaign KPIs to deliver consistent and rigorous measurement of progress to key goals and benchmarks.
- Develop campaign data tracking strategies and implement appropriate tags and UTM parameters.
- Develop, execute, and optimize cross-channel integrated digital marketing campaigns targeting consumer customers.
- Apply best practices across through the digital customer journey and make recommendations based on performance and data.
- Manage external Digital Media agency to execute multiple cross-channel campaigns across Digital Display, Social, Video, OTT/CTV and streaming platforms
- Maintain media budgets throughout campaign life cycle.
- Provide status, results, and insights of campaigns with stakeholders across different business units.
What We Look For in a Candidate
Required
- 4+ years of Digital Marketing (Display, Social Video, OTT/CTV, Streaming Platforms) experience or 3+ years of experience with Master's degree
- Experience with Paid Digital and Social advertising and best practices
- Results driven personality, with a strong track record of success.
- Effective and confident written and verbal communication skills, with the ability to communicate with senior leadership within the organization
- Bachelor's degree or equivalent education and experience
- Strong project management skills for guiding agency deliverables effectively and efficiently.
- Ability to manage a large portfolio of projects with varying release cycles, milestones, deliverables.
Preferred
- Consumer service marketing (e.g. telecom, banking, cable or content streaming services).
- Brand marketing experience.
- Master's Degree
What to Expect Next
Requisition #: 328111
When applying for a position, you may be subject to a background screen (criminal records check, motor vehicle report, and/or drug screen), depending on the requirements for the position. More information on what’s included in these checks can be found in the Post Offer section of our FAQ page. Job-related concerns noted in the background screen may disqualify you from the new position or your current role. Background results will be evaluated on a case-by-case basis.
EEO Statement
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, gender expression, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
Disclaimer
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.
Salary Range
Salary Min :
57600
Salary Max :
128400
This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors.
This position is eligible for either short-term incentives or sales compensation. Director and VP positions also are eligible for long-term incentive. To learn more about our bonus structure, you can view additional information . We're able to answer any additional questions you may have as you move through the selection process.
As part of our comprehensive benefits package, Lumen offers a broad range of Health, Life, Voluntary Lifestyle and other benefits and perks that enhance your physical, mental, emotional and financial wellbeing.
Note: For union-represented postings, wage rates and ranges are governed by applicable collective bargaining agreement provisions.
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