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Global Sports Marketing Associate Manager, American Football
| Company | New Balance |
| Address | , Brighton, 02135 |
| Employment type | FULL_TIME |
| Salary | |
| Expires | 2023-10-13 |
| Posted at | 9 months ago |
Who We Are:
Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.
JOB MISSION:
The Global Sports Marketing Associate Manager, American Football, will serve in a pivotal growth role in shaping the immediate and long-term future of the American Football category at New Balance. Working closely with cross-functional teams internally/externally, the role will lead, innovate, and support the American Football category. This role will manage our football athletes and agents and work closely with the football marketing and product teams while identifying future brand opportunities aligned with the global strategy. Building strong relationships with athletes, agents, teams, equipment managers, staff, and regional/local internal teams to drive maximum heat for the brand via athletes and brand partnerships. Additional responsibilities include product management, internal operations, and athlete scouting.
MAJOR ACCOUNTABILITIES:
- Develop, foster, and maximize relationships with teams, agents, athletes, and relevant sports industry leaders.
- Attend games, photo shoots, event activations, and other needs to support the growth of the category
- The day to day management of athletes signed to the brand and being the primary point of contact for the athletes/agents. That includes but is not limited to full boutique servicing of athlete product needs and facilitation and execution of marketing photoshoots, social posts, appearances, and charity programs.
- Work closely with global product and marketing teams on the development of seasonal plans.
- Maximize ROI of partnerships across brand and against key business objectives via collaboration with global, regional, and local teams.
- Proficiency with Diver, Aurora & Microsoft Office; ability to provide relevant information through reporting tools; presentation created in PowerPoint.
- Create databases for allotments, order numbers, sizes, and all assets for all athletes, and relevant partners
- Manage budget and strategically optimize spend across multiple years.
- Support contract negotiations, including creation and execution. Including management of contractual payments
- Quantify and track ROI of partnership assets and activation.
- Identify disruptive opportunities to grow brand presence within existing partnerships.
REQUIREMENTS FOR SUCCESS:
- Strategic (disruptive) thinker, with proven analytical and problem-solving skills
- Commercial or business development background preferred with exceptional project management skills
- Strong contract negotiation, organizational, verbal/written presentation skills
- Strong interpersonal and communication skills with the ability to effectively manage teams internally and externally at varying levels of seniority.
- Domestic Travel: 25%+ (occasional nights/weekends required to attend matches and events)
- High level of executive presence and professionalism
- 5+ years of extensive experience working in the American Football industry, general sports marketing and/or sports industry.
- Self-motivated and entrepreneurial spirit with sense of urgency
- Maintain an existing network in American Football and/or the general sports industry
- Candidates will be based in Boston or must be willing to relocate to the Boston area.
Regular Associate Benefits
Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally. You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.
Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.
Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.
Flexible Work Schedule
For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.
Equal Opportunity Employer
New Balance provides equal opportunities for all current and prospective associates and takes affirmative action to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran.
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