Sales Marketing Manager - Hitouch Remote

Staples is business to business. You’re what binds us together.

HiTouch is full-service company with a network of local distribution centers in the United States. HiTouch provides a wide range of office productivity services in personalized and environmentally responsible ways. After joining the Staples family in 2018, HiTouch has helped us grow alternative distribution channels.

What you’ll be doing:

• Campaign Planning and Execution: Plan and execute marketing campaigns across various channels, including digital, print, social media, and events. Collaborate with internal teams, such as creative, content, and sales, to develop compelling marketing materials and messaging. Monitor and optimize campaigns to ensure maximum effectiveness.

• Market Analysis: Leverage Staple’s market research and analysis to identify customer needs, preferences, and market opportunities. This will include industry trends, competitor activities, and HiTouch customer feedback to make data-driven marketing decisions. Work with Sales Analysist to utilize analytics tools to measure and report on marketing performance and ROI.

• Market Segmentation and Targeting: Identify target market segments and develop tailored marketing strategies to reach and engage specific customer groups. Customize messaging, channels, and marketing materials to effectively communicate with different customer segments.

• Write/produce content for sales marketing campaigns, collateral, marketing materials, etc.

• Track activities and maintain a marketing calendar.

• Develop Marketing initiatives that are measurable.

What you bring to the table:

• Strong content writer, editor.

• Proven experience as a marketing manager or similar role.

• Strong knowledge of marketing principles, techniques, and best practices.

• In-depth understanding of digital marketing channels and tools.

• Proficiency in market research and data analysis.

• Excellent leadership and team management skills.

• Strong communication and interpersonal skills.

• Ability to think creatively and strategically.

• Proficiency in marketing software and analytics tools.

• Up-to-date with the latest trends and best practices in marketing.