Senior Manager, Retail Marketing

Role: Sr. Manager, Retail Marketing

Department: Consumer Marketing

Reports to: VP, Consumer Marketing & Global CRM

Location: New York, NY

You will sit within the Consumer Marketing team and are responsible for driving the alignment and cross-channel execution of core marketing strategies and retail excellence.

What You’ll Do:

Core responsibilities would include:

• Own evergreen retail strategies online and off
• Support 360 programs pre- and post-brief
• Drive store animation, eventing and messaging consistency
• Envision, drive and communicate retail marketing strategy to deliver on traffic and business KPIs

Retail Marketing

• Develop/implement O2O programs in partnership with the Digital Marketing team.
• Create and own Retail Excellence Playbook
• Drive retail tier strategy (A doors, B doors, C doors)
• Drive Retail marketing for Lifestyle, Outlet and Collection
• Develop the next gen retail consumer journey in collaboration with Consumer and VM through innovation and test-and-learn initiatives.
• Manage Retail budget, invoices and financial reporting.
• Partner with key retail developer partners
• Partner with Technology and Global CRM teams on POS evolution and in-store program executions
• Own Retail signage, eventing, advertising, and animation
• Own evergreen creative programs & in-season briefs
• Partner with VP to drive 360 marketing execution and alignment across select programs in Ecomm, Retail and Outlet delivering a unified consumer experience.
• Own Clientelling marketing strategies in conjunction with Global CRM

You’ll Need to Have:

• Ability to work in NYC office
• Ability to influence and drive results within a highly matrixed organization
• 5-7 years Marketing experience
• Strong leaderships skills with the ability to manage, engage, mentor and retain team
• Expertise within consumer & retail marketing
• Bachelor’s Degree or equivalent

We’d Like to See:

• Excellent interpersonal and communication skills and the ability to clearly communicate complex concepts clearly and concisely
• High energy and a self-starter looking to make an impact
• Strong attention to detail, solid analytical and critical thinking skills
• Ability to build relationships with and work collaboratively across the organization
• Awareness of the retail marketing landscape and high level of market knowledge/industry trends and consumer behaviors
• High level knowledge of Microsoft Excel and PowerPoint
• Ability to partner fluently across teams including Consumer Marketing, Stores, Retail Ops, Brand/creative, Analytics and IT

Capri Perks:

• Summer Fridays
• Exclusive Employee Sales
• Paid Parental Leave
• Generous Paid Time Off & Holiday Schedule
• 401k Match
• Gym Discounts
• Internal mobility across Capri Brands (Michael Kors, Jimmy Choo, Versace)
• Commuter Benefits
• Thrive Wellness Program (seasonal in-office massages and more!)
• Cross-brand Discount

In compliance with certain Pay Transparency laws, employers are required to disclose a salary range. The salary for this position will vary based on role requirements, skill set and years of experience.

At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V