Specialist, Ad Product Marketing

Who We Are

SiriusXM and its brands (Pandora, SXM Media, AdsWizz, Simplecast, and SiriusXM Connected Vehicle Services) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are.

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM’s vision to life every day.

SXM Media

SXM Media is the gateway for marketers to the largest digital audio advertising ecosystem in North America. As the combined advertising revenue organization of Sirius XM Holdings Inc., SXM Media spans across leading owned and operated audio platforms Pandora and SiriusXM; innovative ad tech solutions powered by AdsWizz; sonic creative consultancy Studio Resonate; and an extended content network featuring exclusive monetization agreements with Audiochuck, NBCUniversal, SoundCloud, and many more. Reaching more than 150 million listeners each month, SXM Media delivers audiences the tailored brand experiences they crave while putting creators first, making it easy for every marketer to produce, plan, buy and measure across its entire audio universe.

How You’ll Make An Impact

The Ad Product Marketing team is crucial to the success of SXM Media, a company thriving in the audio entertainment space. It is an exciting opportunity in an extremely fast-paced and rapidly changing environment. As a Specialist, this person will be responsible for commercializing products, tools, and/or capabilities across our audio platforms.

This person will work closely with the Product, GTM, Sales, and Operational teams to develop marketplace needs, inform our go-to-market process, and create sales collateral that best equips our sellers with detailed insights as well as position SXM Media as a leader in the audio advertising space.

What You’ll Do

• Drive the commercialization of key product and feature launches for SXM Media
• Socialize new opportunities via internal and external communication channels; enable sales with thoughtful resources to drive understanding and confidence in the pitch.
• Additional duties as needed/assigned; we are a fast-growing company, so be ready to pitch in wherever needed.
• Drive case studies and larger measurement initiatives, ensuring sound results and ability to scale and impact future ad product and capability revenue.
• Partner with Product and Sales teams to identify use cases, market must-haves, functional requirements, and materials / proof-points of SXM Media’s offering.
• Monitor competitive threats in the rapidly evolving ad marketing space, leveraging these to inform sales facing narrative and materials, while also serving as feedback loop to Product.
• Develop marketing plans that support SXM Media’s products and collaborate with B2B, PR, & Industry Marketing teams to bring these plans to life.
• Create strategically sound and “street smart” sales tools on our offering. Recommend the right collateral (presentations, one-sheets, videos, etc.) to ensure sellers can articulate the product’s value proposition effectively, succinctly and with high, positive impact on advertiser decisions.

What You’ll Need

• Must have 2+ years’ experience in advertising working at a publisher or ad agency.
• Strong grasp and keen passion for audio, marketing, technology, and culture.
• Comfortable with developing and maintaining solid internal relationships across the sales & product organization, from account managers and sales executives to senior vice presidents.
• BA/BS required in Marketing, Business, Economics or related undergrad degree.
• Well-versed in the advertising and media industry.
• Deep understanding of advertising technology industry and market trends.

Requirements And General Skills

• Ability to pay attention to details and be organized.
• Interpersonal skills and ability to interact and work with staff at all levels.
• Good public speaking and presentation skills.
• Excellent written and verbal communication skills.
• Thorough knowledge of MS-Office Suite (Word, Excel, PowerPoint)
• Thorough knowledge of Google Suite (Google Docs, Spreadsheets, Slides)
• Ability to work independently and in a team environment.
• Willingness to take initiative and to follow through on projects.
• Ability to handle multiple tasks in a fast-paced environment.
• Must have legal right to work in the U.S.
• Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $80,000 to $90,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism, and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

R-2023-07-25