Senior Manager, Influencer & Advocacy - Maybelline Us Brand Engagement

Job: Senior Manager, Influencer & Advocacy – Maybelline US Brand Engagement
Position type: Permanent
Employment type: Full - Time
Location: New York - New York
Country/Region: USA
The Maybelline US Brand Engagement Team is looking for a strategic, creative and consumer centric marketer to lead influencer strategy and campaign execution. This role is focused on building and fostering influencer relationships, driving negotiations and reporting on performance with insights. As the influencer and advocacy expert on the team, this person will be responsible for driving Maybelline’s share of influence within the cosmetics category through both awareness and conversion objective programming.
Key Job Responsibilities

• Oversee strategy of a micro influencer agency (Creator Deck); responsible for briefs, content approval, disclosures, and campaign reporting for #Babellines (yearlong partners), monthly campaigns and retailer programming.
• Execute talent negotiations and contracts for all top tier programming, including coordination of Values Match in partnership with corporate communications and legal.
• Think big - and beyond traditional influencers - by researching and networking within multiple verticals to reach our consumer and targeted segments.
• Support PR with makeup artist relationships for educational social content.
• Under the direction of the Brand Engagement Lead, oversee recruitment, engagement and management of Maybelline’s short- and long-term creator partners across tiers.
• Ideate, forecast and execute all Influencer mailers supporting launches, product reanimations and brand tentpoles.
• Responsible for the management and success of an Assistant Manager and Junior Marketing Associate; foster their growth with expertise and guidance.
• Frequent proactive and reactive influencer relationship management through hosting 1:1 meetings, sending curated product mailers, and personalized gifting for moments that matter (i.e. weddings/new homes/babies).
• Oversee Traackr (influencer management tool) compliance and reporting; confirm accurate monthly spend, pull campaign performance (including CPV, CPE) to deliver quantitative and qualitative insights, and source new talent.
• Plan all influencer events and support larger brand events (virtual or physical); Manage activities, plan content capture opportunities, book travel and accommodations.
• Partner closely with Senior Manager, Social Content & Strategy counterpart to cast and contract talent for digital owned content shoots.
• Efficiently manage the Influencer budget; maintain a budget tracker, confirm PO process for accurate and timely payments to agencies and partners.
• Partner with Omni Marketing for influencer needs to drive online and instore conversion, including Live Shopping programming (ie TikTok Livestreaming, Instagram Checkout).
• Maintain competitive talent rates versus the beauty industry and sister brands.

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
Qualifications/Requirements 

• 8-10 years professional experience in PR/Communications/Social Media
• In-depth knowledge and experience with priority social media platforms
• Beauty experience is a plus.
• Familiar with social management and analytics tools (i.e. Sprinklr, Traackr)
• Influencer Management experience is required, including owning a roster of top tier relationships, comfortable negotiating and executing contracts.
• Ability to thrive in a fast-paced, dynamic environment working both independently and as part of a cross-functional team.
• Strong project management skills and high level of organization, attention to detail and positive attitude.
• Flexibility to support during crisis communications in social, as needed, during off hours.
• Knowledge of and passion for the influencer landscape and on top of trends.
• Understand Maybelline’s unique mission and social identity, while layering your own creativity and fresh perspective.
• Bachelor’s Degree 

Additional Benefits Information As Follows
Salary Range: $117,300-$164,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Access to Mental Health & Wellness Programs
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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