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- Influencer Marketing Assistant
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- Assistant Brand Manager Marketing
- Assistant Brand Marketing Manager
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- Influencer Marketing And Brand Opportunities
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Assistant Brand Manager, Us Influencer Marketing
Company | Coty |
Address | New York, United States |
Employment type | OTHER |
Salary | |
Category | Personal Care Product Manufacturing |
Expires | 2023-09-29 |
Posted at | 8 months ago |
Assistant Brand Manager, US PR & Influencer Marketing
- Assist with creator outreach for partnership opportunities.
- Track and report campaign results in Traackr.
- Spot relevant social media trends and key relationship building opportunities.
- Maintain creator lists and identify new potential partners.
- Review creator content and provide feedback to our agency partners.
- Ensure excellence and timeliness in end-to-end planning, execution and measurement of efforts.
- Assist with organic micro/nano influencer seedings and creative mailing efforts.
- Assist in the creation and execution of IM/PR plans and platforms to support COVERGIRL & Rimmel US.
- Partner with agency to maintain reporting on all initiatives.
- Help shape PR plans for US initiatives.
- Cultivate and manage influencer relationships, including acting as brand lead for influencers visiting brand in-house studio
- Work with the digital teams to create a digital buzz strategy for all launches and to support ongoing brand storytelling. Collaborate with Digital and Brand Marketing teams to maximize brand and event digital chatter.
- Initiate inventive ways to use new media and successful social channel strategies and events that align clearly to brand DNA and objectives.
- Assist in the creation of local 360 PR plans and liaise with all teams (trade, e-commerce, etc.) to coordinate execution.
- Oversee creation of written press releases, bios, Q&As, media alerts, beauty alerts and service these materials to the appropriate outlets.
- Oversee creation of unique briefs for influencer partnerships and content creation.
- Assist in the execution of high-profile local PR events to introduce new products, brand ambassadors and campaigns to key media, influencers and consumers.
- 3-4 years of PR and Influencer Marketing and/or related experience
- Experience with social media and influencers
- Agency, beauty experience a strong plus
- Interest in the Beauty, Public Relations and Influencer Marketing industries
- Based in NYC metropolitan area
- English and Spanish bilingual preferred
- 4-year Undergraduate Degree in Communications or Related Field
- Flexibility to be available for influencer meetings and other in-office work in our NYC office, as needed, and minimum 50% of each month
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