Senior Brand Manager - Mr Black Coffee Liqueur

Diageo is a global leader in beverage alcohol with an outstanding collection of over 200 brands in over 180 countries globally, including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness!

Our performance ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. We are proud of the brands we make and the enjoyment they give to millions. We are passionate about alcohol playing a positive role in society as part of a balanced lifestyle. It is central to our purpose to celebrate life, every day, everywhere!

About Mr Black

Coffee lovers rejoice! Welcome to the bold, caffeinated world of Mr Black. Mr Black is a bean-to-bottle bittersweet blend of top-grade Arabica coffees and Australian vodka. Originating from Australia, the spiritual home of modern coffee culture, Mr Black’s taste is iconic: notes of freshly-roasted coffee, dark chocolate and caramel with a smooth coffee finish. A favourite among mixologists, Mr Black makes the ultimate Espresso Martini but is equally delicious on the rocks.

Role Description

We’re seeking a Senior Brand Manager to help launch Mr Black in the US and seek these new ways to recruit new audiences and expand our occasions. This role is pivotal to shaping brand strategy in partnership with our team globally and leading the strategy and execution of a robust media plan. This person will play a key role within the organization, driving clarity and passion. We want a creative and strategic problem solver with strong creative and cultural instincts; an expert and rigorous marketer with a focus on risk taking and experimentation; an enthusiastic leader who can inspire followership and engagement with the team globally and cross functional teams; and a proven track record of success. The type of person we are seeking is comfortable pushing new boundaries, testing new territories and delivering outstanding results as Mr Black rolls out nationally and invites more consumers into its bold world of coffee liqueur.

Key Outputs / Deliverables

• Mentor and collaborate with US brand manager
• Lead US business, including Q2 national US launch, setting strong key performance indicators and working closely with CP&A lead to engage key commercial partners in U.S. across launch and through key tentpole activations (EMF)
• Work with digital global lead to develop media plans
• Lead annual Marketing Business Plan (MBP), enroll key partners and brief agencies to deliver activity plan (including F24 launch strategy, new experiential mechanic)
• Partner with US / global brand leadership in development and execution of ATL / integrated campaigns
• Lead quarterly partner business reviews and in market/sales-facing meetings
• Partner with brand manager to shape PR, culture and influencer / partnerships strategy
• Partner with commercial team to develop strong programming in market and relevant extensions with experiential agency (with new current environment in mind)
• Lead the IAT relationship, as key point of contact

Experience

• Consumer goods experience preferred, three-tiered industries or alcohol beverage experience a plus
• MBA preferred; undergraduate degree required
• 7+ years marketing experience with track record of creating / implementing brand strategies and campaigns with tangible results
• Strong commercial skill with ability to enroll and motivate a large, complex sales organization
• US experience preferred
• Ability to manage multiple projects effectively, prioritize and drive to actions
• Ability to demonstrate consumer insight and achieve creative excellence and effective marketing programs
• Strong relationship management with cross functional teams and close team globally

Worker Type

Regular

Primary Location:

3WTC

Additional Locations :

Job Posting Start Date

2023-05-30

Salary Range

Minimum Salary:

$125831

Maximum Salary

$209719

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.