Senior Ecommerce Manager Jobs

Who you are:

A results-driven eCommerce specialist with exceptional attention to detail and an entrepreneurial spirit; you

● Are a resourceful self-starter who takes pride in owning a business plan to reach targets and leading with initiative.

● Are analytics-obsessed and enjoy connecting data points to form a measurable hypothesis and proposing recommendations based on evolving best practices, research, competitive analysis, and data that drive business outcomes.

● Think holistically about connecting the eCommerce business with cross-channel / 360 activations across the site, retention marketing, paid media, organic social, influencer, press, partnerships, and events. Have a strong awareness of how performance media (search, dpa, etc) and affiliate marketing to drive the business.

● Inspire proactivity and initiative from direct reports, with an ability to develop their skills through training (formal and informal) and supportive feedback.

● Enjoy staying ‘in the know’ on eCommerce trends across multiple industries, independently surfacing relevant tools and thought leadership to upskill or propose new experience-led retail journeys.

● Are a strong relationship builder, able to quickly build rapport with vendors and internal teams to share information, problem solve and support.

● Thrive in a high growth, fast-paced environment; with proven experience pivoting to meet new expectations, comfort with ambiguity and flexibility to adapt.

Role & Responsibilities

● Lead forecasting activities for sales and inventory management; projecting expectations grounded in historical sales trend, bottoms-up KPI assumptions, internal and external milestones and marketing activations.

● Translates sales ambitions into articulate daily calendar moments and sell-thru initiatives, working with Demand Planning / Ops team to ensure adequate inventory and Creative and Marketing to realize go-to-market activations.

● Plans and owns daily business calendar in context of sales performance needs, historical business trends, major and minor marketing moments, competitive landscape, inventory opportunities (eg. excess, virtual skus), unique channel needs and brand campaigns. Communicates plans and updates to the full DTC team, as well as cross-functional partners in Brand Marketing, Creative, and Operations. Delegates to Assistant Manager for merchandising activation for alignment.

● Takes ownership of weekly/monthly business results, delivering site performance reporting in regards to sales, conversion, AOV, product performance, and health of key pages. Utilizes relevant business results to advocate for unmet needs and gain buy-in and support from cross-functional teams and budgets including Paid Media and Affiliate business drivers.

● Provides regular visibility on realization of planned PNL and budget/product (saleable & non-saleable) forecast commitments. Ie. sellthru of forecasted samples & overall product forecasts

● Identifies potential causes for gaps as well as potential optimizations and resolutions. Sees issues through to resolution and escalates when at an impasse.

Site success

● Supervises site merchandising and experience efforts, managing the Assistant Manager, DTC in maintaining and updating content and identifying and executing optimization opportunities based on quantitative and qualitative data.

● Utilizes both organic search volumes, search trends, and key brand positioning to lead the charge on owned Search for the brand. Understands the key inputs for Organic Search (Content, Technology, and Backlinks) and partners cross functionally as well as with agencies to drive the growth of organic search for the brand.

● Work closely with Senior Director and Product Manager to ensure site features and functionalities drive strong conversion to provide the best customer experience and meet site KPI targets. Ensures key requirements are covered in new features as a consulting stakeholder, and connects the roadmap to modeling short-medium term revenue targets.

● Utilizes resources (ie: hot spotting, competitive benchmarking, A/B testing tools) and analytics (ie: GA) to identify funnel optimization opportunities, clearly articulating size of prize for specific optimizations and/or specific KPI impact. Supports Assistant Manager and Product Director in prioritizing initiatives for A/B testing roadmap.

● Identifies gaps in day to day processes, develops improvements and cascades it to direct reports and works with relevant teams for implementation.

Job Qualifications

● Bachelor’s degree required.

● 5+ years of experience working in eCommerce sales, merchandising and analytics for a fast-paced brand or retailer

● Strong time and project management skills, including managing multiple projects and prioritizing based on effort and business and customer impact.

● Effective communication skills, both verbal and written, to voice opportunities for optimization, brief with editorial and commercial perspectives, manage expectations of key stakeholders, and navigate issues and changes.

● Experience with Google Analytics required. Must be able to form hypothesis and uncover insights based on data, A/B testing, and leveraging past learnings.

● Highly proficient in Microsoft Excel, Google suites, and project management tools.

This role is based in New York City. The health and safety of you and the Team is important to us. Covid-19 vaccination will be required to work in our office.