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Senior Director, National Premium Sales & Strategy
Company | NASCAR |
Address | Daytona Beach, FL, United States |
Employment type | FULL_TIME |
Salary | |
Category | Spectator Sports |
Expires | 2023-08-25 |
Posted at | 9 months ago |
At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.
- Establish and develop relationships and open communications with track and senior sales leaders.
- Partner and communicate with other corporate and tracking departments to ensure continuity of sales initiatives with premium sales.
- Achieve departmental sales and revenue goals, leading by example while supporting all track-related outbound sales initiatives.
- Travel requirement: 20% including weekends.
- Develop strong relationships with ticket operations leadership to ensure seamless operations, sales, communications, and successful events.
- Directly oversee the premium sales team day to day sales operations.
- Manage and analyze sales production for each premium sales team member.
- Ongoing support and guidance for NASCAR Sales Academy leaders.
- Spearheaded development of premium offering expansion opportunities.
- Responsible for recruiting, developing, managing, and mentoring team leaders.
- Oversee and approve in-line path promotions quarterly for each sales group
- Provide team with opportunities and guidance to grow their skill sets and establish career paths.
- Create, develop, and foster an outbound sales culture that maximizes premium sales and revenue generated through converted face-to-face/virtual appointments, outbound calls, and email touchpoints.
- Partner with the Managing Director to aid in the development of premium sales strategies, customer engagement experiences, and successful event executions.
- Strong attention to detail and accuracy
- Ability to manage budgets effectively
- Effective interpersonal skills, problem-solving abilities, and leadership skills
- Must possess strategic and creative thought to spur fresh ideas driving B2B revenue
- Self-motivated with the ability to multitask
- Previous management/supervisory experience
- Ability to effectively present information to management and prospects in both oral and written form
- Proven success in running a ticketing sales organization in the sports industry and meeting or exceeding sales goals
- Experience carrying out supervisory responsibilities in accordance with the organization's policies and applicable laws.
- Proficient with Microsoft Office, with an emphasis on Excel, Word, and Outlook. Proficient with internet programs and applications, i.e., Tickets.com ticket-selling system. Previous CRM Platform experience is required.
- Customer service focus; committed to catering to potential clients at every level
- Minimum experience of 5 years in the sports and entertainment industry
- Experience leading in a complex environment with multiple stakeholders, ideally in local and national offices
- Experience leading business development sales teams across a broad product mix ranging from individual, group, premium, and membership sales
- Bachelor’s degree from a four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience. Bachelor’s degree in Business, Sport Management, Marketing, or a related field preferred
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