Regional Director Of Marketing - Southeast

JOB SUMMARY:

This is an In-Market position where the ideal candidate resides in Pompano Beach, FL, Tunica, MS, or Danville, VA.

Under the direction of the Regional Vice President of Marketing and Property leadership, plans and coordinates the execution of the established marketing strategy as approved by the Regional Vice President of Marketing and Property leadership for a set of properties. Oversees, plans and coordinates the execution of deliverables associated with the established marketing strategy for their designated Region.

KEY RESPONSIBILITIES:

• Oversee day to day campaign lifecycle and POD teams
• Making improvements to templates/processes and creates new tools and processes in support of business needs
• Serve as the point-person for managing relationships and knowledge sharing across all marketing organizations (marketing capabilities, VIP, development and logistics, entertainment, and on-site teams)
• Involved in development of monthly and yearly expense and revenue budgets in conjunction with the property to ensure that each property achieves their targets and manages to those budgets
• Provides guidance to the teams on the loyalty program, segmentation, event planning, and communication strategies
• Approve creative, proforma, counts, and event set up
• Hiring, coaching, developing and mentoring Specialists, Coordinators, Managers to ensure best practices become incorporated within the Pod
• In collaboration with the properties, develop monthly marketing calendars, yearly marketing plans, and executes on the reinvestment strategy for a set of properties based on corporate and property executional feedback and analytics
• Oversee the execution of strategic plans, marketing spend and yield
• Creates communication strategy outline for each month and property
• Working with peers within and across Pod teams to ensure collaboration and best practice sharing across Pods
• Assist in managing all other responsibilities including but not limited to advising properties/GMs on marketing-related topics, developing marketing rationale for capital requests, working with marketing capabilities to drive innovation in marketing strategies and tools, and managing F&B/retail, communication and promotional strategies
• Works with on-site marketing teams to identify opportunities and ensure accurate execution of marketing strategies on property
• Develops mail plan and layout guidance for approval
• Coordinate with other marketing functions to integrate approved strategies and recommendations into monthly calendars
• Oversee creative development & proofing
• Works together with analytics to review business performance of the market and come up with actionable recommendations for the market and marketing campaigns to optimize marketing spend and yield
• Works with the outside vendors, POD, DM, corporate and property teams to develop and finalize executional details of marketing events
• Contributes to POD development, through:

ESSENTIAL JOB FUNCTIONS:

• Lead organization with methods and actions that are ethical and in full compliance with all applicable laws, regulations, and Company policies.
• Champion, within the organization, a commitment to honesty, integrity, and responsible corporate behavior.
• Create a compliance culture within the organization and foster an environment where team members feel comfortable reporting potential violations or misconduct.
• Identify compliance risks and take actions necessary to eliminate or minimize risks.

EDUCATION AND EXPERIENCE:

• Minimum five years of experience in a senior marketing leadership position
• Creative, innovative problem-solving skills
• Ability to analyze competitive information and internal financial information and develop plans with measurable results
• Strong communication and organizational skills
• Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
• Bachelor’s degree in Marketing or related field required; MBA preferred
• Ability to work in a diverse, fast-paced, deadline-driven environment; capable of coordinating multiple projects simultaneously, prioritizing and flexing to accommodate last minute requests and changes
• Ability to develop working relationships with peers and coordinate activities with operating departments

Disclaimer: This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).

Caesars Entertainment will engage in an interactive process and make reasonable accommodations, as required by law, for individuals with disabilities or to accommodate pregnancy, pregnancy-related conditions, or where a conflict exists between the position and an individuals’ religious beliefs or practices.

The above statements are intended to describe the general nature and level of work being performed in this position. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the position.

The Company reserves the right to make changes to the job description whenever necessary.

As a part of the new hire process, finalist candidates will be required to complete a drug test and background check prior to an offer being extended, except where applicable law requires that such pre-employment screening occur post-offer. The Company is an equal opportunity employer and does not discriminate against employees or applicants based on race, color, national origin, sex, age over 40, religion, disability, sexual orientation, gender identity or expression, veteran status, marital status, or any other characteristic protected by law.