Senior Director Of Product Marketing - Remote

Finalsite is the preferred website, communications, enrollment, and marketing platform of more than 7,000 schools and school districts in 119 countries around the world. The company’s people, products and services transform how schools connect and engage with their community, recruit students and staff, and fundraise; while managing the complex requirements around data privacy, accessibility, hosting and security. Finalsite products and services include award-winning website designs, a robust content management system, mass communications tools, a powerful enrollment management system, innovative inbound marketing tools, data integration, training, support and marketing consulting. Finalsite is headquartered in Glastonbury, CT, USA with employees who work remotely in nearly every state in the U.S. as well as Europe, South America, and Asia. For more information, please visit www.finalsite.com. VISION Finalsite will transform the way school communities engage with their schools. SUMMARY OF THE ROLE Reporting to the Chief Marketing Officer, the Senior Director of Product Marketing will lead a team of marketers responsible for the positioning, messaging, and delivery of our new products, features, and/or services to market. You will really get to know our clients through research so you can champion their needs and to help inform marketing, sales and product efforts. This position is a core role at the heart of all operations, from product development to marketing, sales, and client success. LOCATION 100% Remote - Anywhere within the US RESPONSIBILITIES

• Demonstrated success in creating and driving product marketing vision, strategy and execution to unlock customer segment growth.
• Create feedback loops between sales and customer success downstream and the product marketing and product management upstream
• Create and drive the GTM strategy for our products
• Product Launches
• Craft a strategic narrative that tells our product(s) story in the language of our buyers
• Thought Leadership
• Gather market and competitive intelligence through data-driven research
• Customer Advocacy
• Build and lead the product/customer marketing team to ensure the success and adoption of our products as they go to market.
• Owner mentality with strong bias for action: this person must act with a sense of urgency to act on insights and push the envelope to swing big and win in our markets.
• Strong analytical skills and approach, used in a wide range of responsibilities, from market/competitive analysis, to customer development, to product adoption, to sales processes.
• Excellent written and verbal communication skills. Link to All Staff Competencies and Mental and Physical Requirements RESIDENCY REQUIREMENT Finalsite offers 100% fully remote employment opportunities, however, these opportunities are limited to permanent residents of the United States. Current residency, as well as continued residency, within the United States is required to obtain (and retain) employment with Finalsite. DISCLOSURES Finalsite is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. EEO is the Law. If you have a disability or special need that requires accommodation, please contact Finalsite's People Operations Team. Finalsite is committed to the full inclusion of all qualified individuals. As part of this commitment, Finalsite will ensure that persons with disabilities or special needs are provided a reasonable accommodation. Ensure your Finalsite job offer is legitimate and don't fall victim to fraud. Ask your recruiter for a phone call or other type of verbal communication and ensure all email correspondence is from a finalsite.com email address. For added security, where possible, apply through our company website at finalsite.com/jobs.
• Market Intelligence, Positioning and Messaging
• Collaborate with marketing teammates, sales leadership, product management and sales enablement teams to develop and deliver our GTM strategy, plan routes to market, train and support field teams, and influence product roadmaps QUALIFICATIONS AND SKILLS
• Champion customer marketing to improve retention, product adoption, and customer advocacy to help client success win and grow.
• Ideate and create content (based on the strategic narrative) to help drive demand, and help sales, customer success and support engage in conversations that win!
• Orchestrate the launch of product launches and releases by captaining and managing a cross-functional launch team from marketing, product, education and sales enablement
• 7-10 years hands-on experience in product marketing
• BA/BS or equivalent work experience required. Master's Degree preferred.
• Experience building high performing teams and attracting top talent.
• Cross-Functional Development
• Serve as an evangelist for our company and products through thought leadership and blogging, social media, and speaking.