Senior Product Marketing Manager

About the MILK MAKEUP FAM:

At Milk Makeup, we’re all about good ingredients + effective formulas. We’re cruelty-free, paraben-free, and 100% vegan. Always.

Born out of Milk, a creative studio in downtown New York City, community and self-expression is at the heart of everything we do. We believe beauty isn’t about how you create your look, it’s what you do in it that matters.

#LiveYourLook

Who YOU are:

• Naturally curious: You’re always thinking about how to improve your and your community’s future. You value a forward-thinking space that encourages you to move the needle and take risks.

• Confident but chill: You’re flexible and ready to get the job done, but you’re humble and make moves thoughtfully. You go after what you want, but always have your team and the greater good of the brand in mind.

• Creatively minded: You’re not afraid of the unknown and enjoy problem solving. You’re down to disrupt the status quo and believe that an open mind is always a good place to start.

• Inclusive + mindful of community: You embrace differences and help foster a safe working environment for yourself and your peers.

• Champion of self-expression: You’re genuinely you. You live your look and want to grow with people who champion self-expression.

The Role:

As the Senior Product Marketing Manager you will be responsible for the development and execution of comprehensive product marketing strategies, across innovation and strategic expression products, with a key focus on broadening and raising product and brand awareness, which ultimately leads to customer acquisition. This role will report directly into the Senior Director of Brand Marketing and is responsible for leading campaign execution with cross-functional teams including Social Media, Product Marketing, Public Relations, Events, Media, Creative, E-Commerce and Education to help create a strong, cohesive, seamless brand experience across all touch points along the customer journey.

How you’ll THRIVE:

• Assess Milk Makeups current brand platform and recommend changes to brand platform, attributes, tone of voice, and visual identity to support the company’s desired market positioning and next wave of growth.
• The Senior Brand Marketing Manager will lead all cross-functional teams in end-to-end development of 360 brand and product innovation
• Become the Eye, Lip, Face Color category expert through ongoing analysis, and knowledge of category dynamics and competition
• Manage product/category portfolio strategy + develop innovation pipeline strategy with PD by connecting brand objectives with consumer, competitor, + channel insights, + overseeing the product launch process to ensure successful and timely launches
• Build a deep relationship + understanding of our target customer. Research, listen, and stay on the pulse of consumer behavior (customer insights from MMU community, market research, trend reporting + competitors) as they relate to actionable recommendations around product innovation + big idea campaigns
• Deliver impactful product toolkits to creative, e-commerce, and GTM marketing team with clear direction, rich storytelling and sharp product positioning for each channel to build their plans around.
• Develop, manage and refine the product creative briefs and manages timelines, outcome of deliverables and keeps all channel leads informed of changes and/or delays.
• Own overall brand "health" (equity, sentiment, advocacy): bring the brand to life by helping develop global product marketing calendar, delivering rich storytelling content, + driving the product innovation “process”
• Develop, manage, and refine the Product Marketing strategy which is rooted in analytics, consumer data and competitive research to ensure each plan capitalizes on new market opportunities, maximizes ROI and meets/exceeds current business goals.
• Provide global brand and product direction to all US and international teams and agencies for the strategic development of communications and editorial, digital and celebrity press and social coverage.

What YOU’ll have

• Ability to manage multiple projects, people, and initiatives in parallel
• 5+ years of progress responsibilities including experience in online marketing, brand marketing and/or communication experience
• Go-getter: sense of urgency: Exceptional project management experience and ability to work well under pressure
• Ability to work extremely well across functions, successfully bringing people together toward common goals and to consensus
• Strong communication, organization, and influencing skills with impeccable attention to detail with high degree of accuracy
• Beauty industry experience is required
• Excel in fast paced environment with great multitasking skills with ability to focus on details and project management while being able to think big picture and strategy at the same time
• Proven ability to lead (a high performance team), build relationships, and work effectively in a cross-functional team environment
• Proven track record of delivering results and managing/developing direct reports

Why you’ll love being part of the MILK MAKEUP FAM:

• We invest in you: We give you a 6% 401k company match.
• We provide a generous PTO program, Parental Leave, Wellbeing Reimbursement, and Learning and Development Program.
• We have a strong (and chill!) office culture in Soho, and we guarantee a dog-friendly environment, with a well-stocked kitchen of snacks and drinks.
• We want you to play with makeup and get familiar with our new launches.