Product Marketing Manager, Twitch Ads

Description

About Twitch:

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. We bring the joy of co-op to everything, from casual gaming to world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, where we bring everyone together to celebrate, learn, and grow their personal interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Linkedin, Twitter and on our Blog.

About The Position

We are looking for a candidate to join the fast paced and highly effective Twitch Ad Product Marketing team. As part of the Twitch Ads organization, responsible for driving revenue from brands and agencies, this role reports directly to our Head of Ad Product Marketing, who leads a team responsible for the ad product marketing strategy by quantifying customer needs and market opportunities to influence the product roadmap; improve product-market fit; drive adoption of our new ad products; and serve as the interface between product and sales teams. This team is responsible for helping to define the product and create the feature positioning, messaging, go-to-market plan, and success metrics.

The successful candidate is a strong communicator that can not only convey the needs of our clients to product teams but also construct a narrative articulating the value of the product and features to the market. The role supports the full product lifecycle across inbound and outbound phases. Inbound product marketing responsibilities include foundational analysis to identify market needs, opportunity sizing, gathering deep feedback from internal and external stakeholders, being the “voice of the advertiser” and running alpha and beta testing processes. Outbound product marketing responsibilities include leading launch planning including impact analyses, messaging, positioning, packaging, and lastly product adoption.

Key job responsibilities

Drive product strategy bridging short-term execution and long-term vision

Identify opportunities and represent view of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis

Analyze product performance, synthesize customer feedback and advocate improvements

Develop go-to-market efforts globally to support quality, delivery and ranking launches

Manage comprehensive, cross-functional activities including betas, positioning, policy and product documentation

Embed yourself on the product team to develop and influence the product roadmap based on highest customer needs and insights

Collaborate with sales to ensure you deliver them best in class marketing programs and assets across multiple channels

We are open to hiring candidates to work out of one of the following locations:

New York, NY, USA

Basic Qualifications

• Experience communicating results to senior leadership
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience using data and metrics to drive improvements
• 6+ years of professional non-internship marketing experience

Preferred Qualifications

• Strong Verbal and Written Communication Skills

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $114,300/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.

Company - Amazon Advertising LLC

Job ID: A2407610