Assistant Marketing Manager Jobs

Description
Owned by 250 family farms, Upstate Niagara Cooperative, Inc. is a food and beverage company that has offered innovative, award-winning, high-quality dairy products since 1965. Our progressive cooperative’s success is based on a commitment to quality in everything we do that extends to every stage of operations, from our farms to the consumer. Our branded product offerings include milk, flavored milk, yogurt, dip, sour cream, cottage cheese, and ice cream mix marketed under the Upstate Farms®, Bison®, and Intense Milk® brands.
Job purpose
The Assistant Marketing Manager’s role is to coordinate and manage successful execution of Marketing Communications strategies within the cooperative’s Commercial Division. Provides overall support for new product launch, product improvement, and marketing communications initiatives to help promote Upstate Niagara’s branded products to customers and consumers. The Assistant Marketing Manager works with a cross-functional team and demonstrates excellent communications skills to drive product marketing efforts.
Duties and responsibilities

• Supports and implements strategic brand marketing initiatives and promotional activities
• Supplies a consistent set of reports periodically with relevant metrics and KPIs to measure UNC performance against objectives in a standardized way
• Develops messaging for multiple marketing channels including social, experiential, media, digital, content marketing, PR, partnerships
• Analyzes customer needs, competitive information, and sales trends and provides recommendations to assist in decision making regarding marketplace trends, consumer insights, and product assortment & attributes
• Coordinates trade show participation and materials
• Provides internal messaging and sales-enablement materials to help sales channels succeed
• Assists with integrated marketing campaigns, from concept to launch, including strategic development, creative briefs, creative development, implementation, and performance monitoring/analysis
• Performs periodic sales performance reviews and organizes and analyzes data from various internal and external sources to support UNC projects and key strategic initiatives
• Works with agency partners on developing relevant and compelling marketing programs, promotional content, and sales materials

Qualifications

• Team player with collaborative mindset, also motivated to work independently and proactively on projects through all stages
• Prolific computer skills, particularly Microsoft Office
• Detail-oriented, with a high level of professionalism, and a strong work ethic, able to handle multiple priorities in a timely manner
• Strong business acumen and willingness to take initiative
• Thorough understanding of marketing elements (including traditional and digital marketing) and market research methods
• Strong interpersonal, organizational, time management, and communication skills
• Experience working in a fast-paced, complex environment
• Exceptional analytical skills, with high degree of objectivity and sound judgement

Education

• Bachelor’s degree, preferably in marketing or business administration with marketing specialization
• Five or more years of experience working in a similar role with a CPG company

Working conditions

• Interpersonal Climate: Upstate Niagara is a company that values professional, cordial, quality communication and collaboration among staff members and takes place via a coordinated team approach that includes other departments. The ideal candidate will be willing and excited to join the team and support its efforts to generate innovative quality products.
• Physical Climate: This position sometimes requires the candidate to enter wet and/ or humid conditions with mild to moderate noise levels. Safety training and protective equipment (such as ear plugs and steel toe shoes) are required and provided by the company.

Upstate Niagara Cooperative, Inc. is committed to equal employment opportunity for all, without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)