Product Marketing Manager, Google Bard

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Mountain View, CA, USA; San Francisco, CA, USA.Minimum qualifications:

• 4 years of experience in product marketing.
• Experience developing product narratives, managing scaled launch campaigns, and developing go-to-market strategies to drive sustained usage.
• Bachelor's degree or equivalent practical experience.

Preferred qualifications:

• Experience working collaboratively across technical teams, including product managers and engineers.
• Experience with marketing emerging technologies such as machine learning, artificial intelligence, or voice/digital assistants.
• Experience in consumer research, storytelling, messaging, positioning, and scaled product launches.
• Passion for shaping the future of AI.

About The Job
As a Product Marketing Manager for Google Bard, you will partner closely with Product, UX, and Marketing teams to shape, launch, and continuously improve the core experience of Bard. You will have an understanding of the category and our users to help shape product roadmaps, define and evolve our product story and positioning, launch new product experiences, and ensure that users can easily find and try new features.
In this role, you will find compelling insights, translate them into product and marketing opportunities, and rally teams into action. You will shape the future of AI and build a product that will help people.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $105,000-$154,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .
Responsibilities

• Partner with Product Managers, Engineers, UX Researchers and Designers, PR, and other Google marketing teams.
• Become a product expert by understanding the technology, market landscape, and users, bring insights, opinions, and thought leadership to the cross-functional teams.
• Work with GTM strategy and activation, and EMEA, APAC, and LATAM regional marketing and communications leads to growing Bard in their respective markets.
• Develop positioning and product narratives that tell our story to users, press, and key opinion formers, bringing them to life through marketing moments and campaigns, like Google I/O, feature moment launches and more.
• Drive awareness and usage of Bard by developing Go-to-Market (GTM) launch marketing strategies that have measurable impact, partnering with the global Marketing and PR team.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .