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Product Manager (Hybrid) Jobs
Company | Belkin |
Address | El Segundo, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Computers and Electronics Manufacturing |
Expires | 2023-07-19 |
Posted at | 10 months ago |
- Assist in channel specific or regional specific product requests by analyzing business case, differentiation with current Belkin portfolio, and utilization of existing or future products on category roadmap.
- Partner with regional product managers to ensure that product launches and transitions are executed as defined.
- Conduct post-launch analysis of NPI projects to validate product value proposition success and recommend improvements based on market feedback and new competitive offerings.
- Collaborate with cross-functional teams to execute and launch products. Partner with product development team to ensure successful product development and launch.
- Build market intelligence on emerging products and solutions. Research and report competitive product launches, portfolio strategy, and SWOT. Build continuous relationships with vendor partners to gain understanding of their capabilities, new product and technology roadmaps, etc.
- Define and conduct primary and secondary research (direct customer contact and surveys, trade shows and journals, sales evaluations, monitoring competitors and industry trends, store visits and vendor insights) as necessary to gather and validate key product hypothesis. Collaborate with consumer insights team to guide market research and analyze results. Translate insight into new product ideas and category direction.
- Achieve sales and profitability goals of categories assigned.
- Work with industrial designers, engineers, toolmakers, product development team, and other cross-functional teams to ensure success on product development and launch, deadlines, and financial targets.
- Perform all other duties as assigned and required.
- Assess business opportunity, including total addressable market size, Belkin opportunity size, financial opportunity, to build business case.
- Provide Marketing Department with sufficient information to develop product packaging, documentation, bulletins, and training material.
- Understand and follow company rules and regulations.
- Manage NPI project kick-off meetings with cross-functional teams detailing product value proposition, key product use cases, features and requirements.
- Maintain a safe and clean work environment.
- Build, validate, and champion short-, mid-, long-term category roadmaps (up to 3 years) to provide clear direction for new product introduction and product lifecycle management.
- Fulfill responsibilities under ISO 9001 and 14001; understand and fully support IS0 system.
- Prioritize, direct and ensure the creation of product value proposition and concept documents to assess global market needs, to identify gaps, and to develop relevant new consumer solutions. Develop concept specification and use cases for upcoming product based on product positioning, consumer insight, competitive offerings, cost implication, and other market dynamics.
- Comply with Health and Safety requirements of Belkin.
- Proven experience in identifying/articulating/substantiating product ideas and developing mid- to long-term product strategies and roadmap
- Excellent written and verbal communication skills and cross functional leadership qualities
- 3+ years similar or related work experience within computer, consumer electronics (CE), or consumer packaged goods (CPG) industry
- Demonstrated ability to translate customer needs into business and product requirement a plus
- Able to manage multiple projects and priorities while delivering results quickly and with grit in an ambiguous environment
- Four-year college degree in Business Administration, Marketing, or related field
- Strong analytical and quantitative skills – ability to source, refine, and use hard data and metrics to back up assumptions and evaluate outcomes a plus
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