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Social Media Manager Jobs
Company | Dole Sunshine Company |
Address | Westlake Village, CA, United States |
Employment type | FULL_TIME |
Salary | |
Category | Food & Beverages |
Expires | 2023-09-09 |
Posted at | 9 months ago |
Purpose
- Develop compelling, relevant, and growth-driving social media strategies that will elevate reputation and impact for Dole and our new brand “The Secret Nature of Fruit”.
- Other duties as assigned.
- Oversee storytelling & content creation, including videos, graphics, posts, stories, photo & video shoots, and other content pieces focused on our products, recipes, food hacks, promotions, brand partnerships & social responsibility.
- Monitor, analyze, and optimize campaigns on social media channels.
- Identify and manage influencers, content creators, and brand ambassadors.
- Lead Dole’s social media across all platforms, including ownership of our content calendars, and executing brand plans on social channels and websites.
- Be immersed in emerging technologies and digital/social media trends to identify new opportunities.
- Develop strong working relationships with brand teams, agencies, and other partners, acting as a central hub for all social-related topics.
- Liaise with the agency responsible for website maintenance, upgrades, and other integrations.
- Partner with brand marketing & agency teams to ensure a constant stream of fresh content on social media platforms.
- Manage the editorial planning and content creation process for all social media channels.
- Implementing SEO/SEM strategies, and experience with Google Analytics, website development, UX / CX, CRM, and social listening.
- Understands the marketing dynamics and functional needs of a brand website.
- Superior communication skills, including verbal, written & presentations.
- Passion for branding, marketing, and social media.
- 3 to 5+ years of building brands on social media (open to agency or brand-side experience).
- Strong experience with on and offline marketing vehicles.
- Proven track record in developing compelling, engaging content on social media platforms
- Excellent project management, analytics, and budgeting skills.
- Successful experience managing an online media plan, including analytics and optimizations.
- Bachelor’s degree required (Marketing, Digital, Communications, or Business preferred).
- Ability to sit and use the computer for extended periods of time; ability to answer phones and use a variety of office equipment; ability to lift 15 pounds and reach overhead.
- Limited travel required, less than 10%.
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