Social Media Manager Jobs

At Tipsy Elves (tipsyelves.com) we’re on a mission to make the world more fun. We make outrageous apparel for every holiday and occasion because we believe that our products make the world a more positive, optimistic, and inclusive place. The company is headquartered in downtown San Diego and was recognized as one of San Diego's fastest growing companies, ranking #258 in the Inc. 5000. The company also appeared on ABC's "Shark Tank" and has been listed among the top investments to date.

Social Media Manager

Are you a social media virtuoso with a passion for brand-building and social media strategy? We’re looking for an exceptional Social Media Manager to take the Tipsy Elves social media presence to the next level. If you love entertaining the world through storytelling and social media, crafting authentically hilarious content strategies, and blazing trails with innovative marketing strategies, we want to meet you! Under the supervision of our Brand Marketing Director, you will join a close-knit team of marketers to make a meaningful and measurable impact on our social media channels.

This position is accountable for driving overall social media performance, with an overarching goal of follower growth and engagement across our social channels. The core responsibilities of this role will be: (1) crafting a content strategy and creating humorous video-forward content that will excite and entertain our fans, (2) overseeing all posting and scheduling across our social media channels, (3) community management and engagement and (4) reporting and analytics. This is a position for someone with strong social media management and marketing experience who follows the latest social trends, and can put them into context for our fun-loving fans. The right person is highly creative, results focused, and analytical.

Duties/Responsibilities:

Content Strategy & Creation:

• Craft content strategy across all social media channels and drive the creation of all social media content needs – working in close collaboration with our Creative Team.

• Collaborating with other team-members to produce fun and engaging native video content.

• Work in close conjunction with our Brand Marketing Manager to ensure that our social channels are supporting product and collection launches, sales, and other product marketing initiatives.

• Work closely with Creative Team to partner on execution of “built-for-social” content and to develop a strong visual personality and style guide for social media that incorporates GIFs, animation, graphic design, product photography and video.

• Develop a plan and strategy for encouraging and utilizing UGC - we get tagged in thousands of photos and videos per year on Instagram!

• Be curious and adaptable to identify new content opportunities based on social media trends.

Social Strategy & Execution:

• You will be responsible for the day-to-day planning, content calendars, development, and publishing of content across all Tipsy Elves social channels (Instagram, TikTok, Facebook, LinkedIn, Pinterest, and Twitter), with a primary focus on TikTok, Facebook, and Instagram.

• Shared social content calendar on a weekly basis with Creative Team, to the extent the Creative Team is needed for content creation.

• Ensure backgrounds, links, and highlights are all actively maintained and updated across all social channels.

• Varying content by what’s working best on each channel and historical learnings and KPIs.

• Maintain a pulse on what’s current and topical within the social world to make recommendations on content strategy and opportunities.

• Initiative and execute on brand collaborations, giveaways and other social growth strategies.

• Produce weekly schedules for all imagery, tags and captions, and make edits as needed for each account.

• Help define cohesive voice and tone for all communication on social media channels and work with in-house copywriter when needed for captions and brand-relevant copy.

• Manage budget for sponsored content and boosts to grow audience and engagement.

Community Management & Engagement:

• Regularly monitoring our social channels and responding to requests, comments, DMs, and providing real time feedback and engagement

• Work closely with our Influencer Marketing Specialist to handle inbound influencer requests and DMs, and collaborate on strategies to use influencer network to drive follower growth and engagement.

• Coordinate with Customer Service team on customer service issues that arise in our DMs, comments and social communications.

Analytics & Reporting:

• Set social media-specific goals, such as followers and engagement, and track and analyze social media performance and KPIs.

• Develop sentiment and impression tracking tools to deep dive into social media analytics to constantly optimize social media performance by building best practices on content, post-timing, amplification, and influencer marketing.

• Analyze strategies used in top-performing posts, best hashtags for growth, post times based on when the audience is most active, etc.

Qualifications/Skills:

• BA, BS in Marketing, Communications, Business or related field preferred

• Must have a proven track record of growing massive followings and engagement on social media profiles, especially TikTok and Instagram accounts – either for brands or personal accounts.

• In-depth knowledge of social media platforms, especially TikTok and Instagram

• 4+ years experience overseeing social media strategy, preferably for other high-profile brand accounts.

• A creative eye for copy, video and design, and experience working with designers.

• Experience working cross functionally across groups, including creative teams.

• Excellent planning, organization, and workflow management skills.

• A good understanding of Millennial and Gen Z generations and a passion for what engages them.

• Always on mindset, social never sleeps! Ability to work on nights and weekends to stay active and responsive on social accounts.

• Deep understanding of social media trends and pop culture.

• Results-oriented and KPI-driven.

Additional Info:

• Starting Salary is $65,000+ (based on experience)

• Position is expected to start mid-September 2023

Benefits:

• This is a full time position, offering hybrid and remote flexibility, based in San Diego, CA.

• Transportation reimbursement is available when in-office.

• Medical, Dental, Vision care, and Flexible Spending Account available.

• 401K with Match available.

• 30+ Vacation Days per year - 3 Weeks of PTO, 12 Paid Holidays Off and time off between Christmas and New Year’s.

• Leadership & Development Training for all manager-level employees

• Annual Product Allowance with additional coupons codes for Friends and Family.

Please apply here or send your Resume through Malakye or to [email protected]. We would love to hear why you would make a great addition to our Tipsy Elves team!

Want to learn more? Check us out at www.tipsyelves.com