Vp Of Marketing (Hybrid)

Company Overview:

Solar.com is the consumer-facing brand of Electrum, the leading home electrification marketplace dedicated to empowering communities to adopt sustainable technologies through transparency and choice. Solar.com provides a managed marketplace that simplifies the process of going solar, offering a wide range of products, services, and information to support our customers' transition to clean energy. As a dynamic and innovative company, we are committed to driving the solar industry forward and making a positive impact on the environment.

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Solar.com is seeking a highly motivated and experienced VP of Marketing to join our executive team. The ideal candidate will have a strong background in the solar industry, with a deep understanding of paid marketing channels and a proven track record of driving successful campaigns across multiple states. As the VP of Marketing, you will play a pivotal role in shaping and executing our marketing strategy, focusing on customer acquisition, brand awareness, and revenue growth. This role reports directly to the CEO.

Responsibilities:

• Oversee brand positioning and messaging, ensuring consistency across all marketing channels and touch points.
• Develop and manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
• Oversee the content strategy, Solar.com’s Learning Center and lead the publication of our quarterly marketplace insights.
• Manage relationships with external partners and agencies to leverage their expertise and expand our marketing reach.
• Lead and manage a high-performing marketing team, fostering collaboration and professional growth.
• Collaborate with cross-functional teams, including product, sales, and operations, to ensure a cohesive and integrated approach to marketing initiatives.
• Conduct market research and customer segmentation to identify target audiences and develop tailored marketing campaigns.
• Develop and execute the overall GTM strategy for Solar.com, aligning with company goals and objectives.
• Monitor and analyze marketing performance metrics, providing regular reports and insights to the executive team.
• Own, design, and analyze paid efforts (Google Ads, Facebook ads, etc), landing pages, SEO, CRO, and marketing automation. Includes hiring, training, and managing the respective teams and partners.
• Drive customer acquisition by developing and optimizing paid marketing campaigns across various channels, such as search engines, social media, display advertising and affiliate marketing.
• Stay up to date with industry trends and the competitive landscape to identify new opportunities, dictate geographic expansion, and recommend strategic adjustments.

Qualifications:

• 8+ years of experience in B2C marketing roles, with a focus on paid marketing channels in the solar or renewable energy industry.
• Proven track record of developing and executing successful marketing campaigns, delivering measurable results.
• Strong strategic thinking and problem-solving abilities, with a proactive and creative approach to marketing challenges.
• Extensive knowledge of various paid marketing channels and platforms, including but not limited to Google Ads, Facebook Ads, LinkedIn Ads, and programmatic advertising.
• Strong analytical skills and data-driven mindset, with the ability to interpret complex marketing data and draw actionable insights.
• Bachelor's degree in marketing, business administration, or a related field. MBA or advanced degree is a plus.
• Experience managing and leading a high-performing marketing team, fostering a collaborative and results-oriented culture.
• Knowledge of renewable energy, solar industry trends, and sustainability initiatives is highly desirable.
• Passion for clean energy and a genuine commitment to driving positive environmental change.
• Excellent communication skills, both written and verbal, with the ability to articulate complex concepts in a clear and concise manner.

At Solar.com, we value diversity, inclusivity, and equal opportunities. We encourage candidates from all backgrounds to apply and join us in our mission to accelerate the adoption of solar energy.

To apply, please submit your resume, along with a cover letter outlining your relevant experience and why you are interested in joining Solar.com as the VP of Marketing.

WHAT YOU COULD BE A PART OF

Electrum is on a mission to empower communities through transparency and choice to enable a better quality of life for all people.

Homeowners are often left in the dark when trying to decide how to go solar - that's where Electrum comes in. We've automated the process of going solar and driving down costs and increasing adoption rates. Our online solar and renewable energy marketplace provides homeowners with expert advice and custom bids from a national network of vetted installers. We have a bidding platform with innumerable Solar Companies competing for our client's business. This results in great deals for consumers, and even more, a great experience! Sustainable energy is more important than ever and we're the leading force in the revolution.

Behind our marketplace is a team of incredible people.

People that are committed to building the future of clean energy solutions while maintaining our core values of trust, transparency, and choice. Those core values extend beyond how we treat our customers and vendors; it is how we treat each other. We follow through with our promises, are fair in our approach, and strive to live up to our reputation as an advocate in the solar industry.

We believe that at the intersection of our team and our mission, we provide the best customer experience in the industry.

We’re the trusted marketplace for some of the largest and most progressive utility companies in the country, and for consumer brands like LG. Our footing in the industry is strong, and we’re looking for talented people to help facilitate the next phase of our growth. Working in a fast-growing company does not come without its challenges, but if you enjoy solving problems, impacting positive change, and innovating in an emerging market, then Electrum will provide you with a platform to do all of those things.

At Electrum, we believe that the diversity of thoughts and backgrounds will cover our blind spots, will make us more innovative, and consequently will give us an advantage.

There are no glass ceilings at our company. Facilitating the upward mobility of our staff is an important KPI that we track for our managers. The Electrum team comes from all walks of life and we hire people from a variety of backgrounds, not just because it is the right thing to do, but because we celebrate the distinct contributions that diversity cultivates. This is why Electrum is a proud equal opportunity employer (EOE) and is committed to building an inclusive culture that empowers every individual regardless of race, color, ancestry, religion, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), national origin, sexual orientation, creative self-expression, age, marital status, disability, gender identity, gender expression, veteran status, disability, genetic information, or political views.

As an equal opportunity employer, we stay true to our mission of empowering communities and enabling a better quality of life by understanding that while we are smart alone, together we are genius.