Media & Digital Manager, Global Don Julio

Diageo is a global leader in beverage alcohol with an outstanding collection of over 200 brands in over 180 countries globally, including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness!

Our performance ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. We are proud of the brands we make and the enjoyment they give to millions. We are passionate about alcohol playing a positive role in society as part of a balanced lifestyle. It is central to our purpose to celebrate life, every day, everywhere!

Context

Tequila is one of Diageo's fastest-growing businesses, and we now have the challenge to transform this category into a Global Powerhouse.

We have a role for a Global Don Julio Connections Manager to lead the global connections planning, lead our Global Media multi-market tentpole amplification, build a global ecosystem of media partners, lead our social and digital strategy (strategy, global channels management and content) and work closely with the Culture director to transform our Acts in Culture into Best-in-class content fit.

The role will be wide and varied, which means you will be liaising with many both internal (e.g., markets brand team, financial teams) and external (e.g., media agency, media partners). Therefore, exceptional organizational and communication skills will be key.

Complexity

Don Julio will be Diageo's fastest global expansion brand, and we must guarantee consistency in all touchpoints. As we grow, content and one digital presence will be key to sustaining Brand’s Authenticity and our positioning as a Luxury Icon.

Transform Tequila Into a Global Powerhouse

• Unlock Potential: India, South Africa, G. CHINA & SEA
• Expand to key accelerate markets: SE, GB, AUS, GT, COL, CCA, India
• Work closely with the US and Mexico

Top Accountabilities

Lead Don Julio Digital Transformation

• Work with markets to accelerate digital marketing with precision. This includes projects like creating fit-for-purpose and dynamic content opportunities; accelerating the usage of data in our plans (and subsequent measurement); working closely to consolidate data to grow 1st party database and activate it against our consumer database.
• Define the right ecosystem of partners – content and community management.
• Build a global strategy for digital and partner with the US market to lead social channels guaranteeing consistency across markets.
• Help brands develop more robust digital ecosystems that are connected across media, owned platforms, CRM, and e-commerce.
• Work to infuse e-commerce and pre-shop opportunities into our connections plans to develop a cohesive digital ecosystem.

Consolidate Annual Connections Planning

• Work with GBT Members and Key leading market (US) so connections plan guides strategy, the need for creative, media placement and media partners.
• Build knowledge around key markets -consumer/media insights to ensure that creative needs are being met to deliver on the intended media plan.
• Consolidate key markets' annual connections planning with clarity on communications strategy and roles of channels. Think about the broader ecosystem and how owned, earned, and paid touchpoints play a role.
• Work with the brand, IAT and other cross-functional partners to bring to life in-culture programs in innovative content and media models.

Portfolio Projects

• Participate and/or own portfolio projects including Sustainability, Positive Drinking, and growing our D&I footprint in media, innovation, and global media partners.

Measurement, Data And Analytics

• Ensure a measurement plan is appropriately applied to all parts of the media plan in all key markets, building strong learning plans to share benchmarks across different regions.
• Leverage data-driven insights to inform planning and optimization for future media strategies.

Qualifications And Experience Required

• Demonstrated critical thinking ability
• Ability to confidently present plans and ideas, often to a senior audience
• Ability to influence, persuade and lead broader teams
• Strong analytical skills and demonstrated critical thinking ability
• Creative flair and content development experience
• Marketing, advertising, or business administration background
• Proven ability to manage multiple projects simultaneously, a variety of partners and building relationships
• Self-starter who is comfortable with a rapidly changing environment
• Experience with Luxury Media Model is a plus
• At least 6 - 8 years of experience in media/comms planning

Worker Type

Regular

Primary Location:

3WTC

Additional Locations :

Job Posting Start Date

2023-04-17

Salary Range

Minimum Salary:

$110040

Maximum Salary

$183400

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.