Marketing Operations Lead (Remote)

We are dscout. At our core, we are People Nerds. We empower our customers to meet the people who matter to them in the moments that matter most. Customer-obsessed companies and agencies like Salesforce, Sonos, Groupon, and Best Buy use dscout to build better products and services because of people like you. We are building a smart and driven team, and we would love for you to join us.

We are looking for a Marketing Operations Lead to manage marketing automation, execute campaigns, optimize processes, and own reporting. This is a great opportunity for a marketing operations pro with a deep enthusiasm for data and analytics to take the next step in their career. This individual will be responsible for implementing, managing and optimizing the day-to-day operations of the marketing technology stack. They will work closely with Marketing, Sales, and RevOps teams to co-create processes and standardized operating procedures to support business strategies and objectives. This person will also oversee the Marketing dashboard and reporting, ensuring KPI (Key Performance Indicators) metrics are accurately reported and tracked.

what you will do at dscout:

• Drive experimentation activities to generate qualified traffic and convert engaged buying signals into revenue
• Manage and develop an ambitious marketing operations manager who has built solid foundations for campaign operations in HubSpot, lead scoring, and lead routing
• Manage the implementation of campaign tracking, utm parameters, goal setting, and other web analytics with google analytics and google tag manager
• Proactively partner with Demand Gen & RevOpps to report on campaign outcomes such as MQLs generated, sales follow up, pipeline created or accelerated, and closed won bookings
• Technical ownership of our Marketing stack & CRM, which includes: HubSpot, SalesForce, Qualified, Google Analytics, LeanData, Mutiny, UserGems, and our website
• Continually explore data to find trends, identify potential data issues, monitor MQL progress, and spot areas of improvement for processes and data quality
• Field and triage ad hoc requests from Demand Generation, troubleshoot data flow issues, streamline Marketing Operations processes, standardize reporting with Rev Operations and BI teams
• Establish, document and maintain standardized operating procedures to ensure best practices for campaign execution, lead and account data management, account prioritization, and efficient sales follow up (SLAs)
• Support end-to-end campaign execution (including but not limited to email building, database segmentation, webinar building, QA, etc.) and measurement

what you will bring to dscout:

• Experience building or optimizing a lead-to-revenue model that provides sales with accurate signals on where to focus their energy for the greatest likelihood of success, and working with sales to establish agreed upon SLAs
• First-hand experience in owning an account-centric database and measuring marketing’s contribution to pipeline
• An advanced understanding of attribution and measurement and marketing funnel management. Experience creating dashboards in Salesforce to measure marketing’s contribution to revenue, and HubSpot reports to monitor campaign performance
• Intermediate understanding of Google Tag manager Google Analytics tracking & reporting
• Familiarity with email marketing, lead capture, paid media, conversion rate optimization (CRO), landing page optimization, search engine optimization (SEO), first and third-party intent data,and Account Based Marketing (ABM) concepts
• Capability to effectively communicate complex business frameworks, processes, recommendations, and data to audiences across team and organizational levels
• Advanced experience working with Hubspot & Salesforce; experience with Qualified, LeanData, and Mutiny is a plus
• Structured thinker, with strong project management skills and attention to detail
• Working knowledge of HTML, CSS, & JavaScript is a plus
• 6+ years of Marketing Operations experience with B2B SaaS experience; startup experience preferred

About dscout

dscout is a team full of passionate research, sales, technical, marketing, design, success, and operations professionals. We are driven by the power of research—how in-context insights from real people can build products and services that are more people-centric. We value learning, sharing, and building. We deeply value being a diverse and inclusive team and company, and we look for team members who align with that belief. We are proud of what dscout is today, and we are excited to build our future with you.

It doesn't just stop there. When you join the dscout team, you will get:

• An education stipend to support your growth & development and a remote work stipend
• A company that is open and transparent with our team. You will know what is happening and why it matters
• A strong and competitive compensation package with a built-in bonus and equity program
• An incredible and progressive benefits package (for both you and your dependents) to support work/life balance including flexible PTO, 11 company holidays, 12 weeks of paid parental leave, 401k match, and much more

dscout is an equal opportunity employer that values diversity. We do not discriminate based on identity- race, color, religion, national origin or ancestry, sex, gender identity and expression, age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally-recognized protected basis under federal, state, or local law.

If you need reasonable accommodations for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including accommodation requests. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

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