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Marketing Manager - Prime Fitness (Remote Opportunity)
Company | Tivity Health |
Address | United States |
Employment type | FULL_TIME |
Salary | |
Category | Insurance,Wellness and Fitness Services,Hospitals and Health Care |
Expires | 2023-09-19 |
Posted at | 8 months ago |
Description/Responsibilities
- Partner with internal client relationship teams to meet and surpass the marketing needs of national clients; provide marketing materials for their use to encourage their employees to lead healthier lifestyles
- Demonstrate flexibility to address client needs strategically while addressing short timelines and varying asks
- Align on KPI's for success including brand awareness, distinction, member growth marketing and business leaders
- Analyze data to share learnings and deliver weekly reporting
- Identify potential members’ needs and use marketing campaigns to highlight key offerings -- connect, inspire, and drive sign ups.
- Own, evolve and optimize a brand voice and messaging designed to differentiate our fitness offering from competitors
- Evaluate partnership campaign ROI along with internal partners
- Play a key role in working with marketing, client relations, external partners and business leaders to build and align plan
- Work with team to facilitate the delivery of content across channels
- Manage all marketing assets and calendars with internal and external partners, overseeing timelines, execution, and performance
- Responsible for driving traffic, increasing revenue, and generating membership growth by providing B2C marketing materials to partners to deploy for action.
- Serve as marketing contact for internal and external partners, driving long term relationships through exceptional client service and measurable results
- Excellent project management skills and acute attention to details
- Excellent understanding of the full marketing mix, including lead generation, funnel management, CRM and omnichannel strategy/execution
- 3-5 years B2C or B2B2C marketing experience
- Proficiency in word, excel, outlook, and PowerPoint
- Excellent written and verbal communication skills -- strong ability to create clarity from ambiguity
- Team player and outcomes focused
- Previous fitness industry experience preferred, Interest and passion in health and fitness required
- Self-directed and results-oriented. You love to exceed goals and take on new projects
- Health Plan and or Employer Group experience a huge plus
- Bachelor’s degree preferred. Experience in lieu of education will be considered
- Subscription based-marketing experience preferred
- Ability to work in a fast-paced environment and handle and prioritize multiple tasks and demands,
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