Marketing Insights Manager Jobs

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.
Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
General Description of the Role
Consumer-Centric and Data-Informed – The Marketing Insights Manager is an ideal role for someone who has both the passion and skillset for building, analyzing and synthesizing primary and secondary research insights sources that unlock opportunities for brands to act on. This person is inherently curious and excited about bringing the organization timely, inspiring stories grounded in our consumer, who is at the center of key business decisions. S/he/They will report directly to Campari America’s Insights lead, partnering with him to deliver and memorialize key research findings and implications for our brands.
Embedding Our Brands in Culture – The Marketing Insights Manager will take a lead role in growing our organizational capability in such critical areas as Multicultural insights, Macroeconomic and Industry trend spotting, and Consumer and Cultural attitudes and behavior shifts that will shape brand activations in the short term, and influence brand strategy and focus in the long term.
Best-in-Class Insights and Strategy – This role is also critical to maximizing our in-house Insights team’s ability to execute our insights learning agenda across our growing portfolio of brands more efficiently and effectively. The Marketing Insights Manager will lead the cadence, design, and execution of our ad hoc survey and analysis tools to address business critical questions for brands both large and small. S/he/They will extend the reach of the team’s Portfolio Insights budget, building in more agility and creativity in research design.
Mission/Objectives
Deliver against a key pillar of our marketing strategy to deliver “Best in Class Insights” converting those consumer, cultural and customer insights into action for accelerated growth across our Campari America portfolio.
Key Responsibilities and Activities

• Support Brand and CCM Directors (and at times Global Business Intelligence counterparts) across Insights-led plan to activate our portfolio of brands along the omnichannel journey. Lead efficient ad hoc research initiatives to address real time needs related to agency brief development, selling story development, retailer presentations, etc.
• Lead and drive actionability of ongoing Brand and Cultural Relevance Tracking tools (brand health tracking, brand cultural fluency measurement, cocktail health tracking, consumer / shopper / brand diagnostic work from key partner agencies – Numerator, Qualtrics,Sprinklr, The CollageGroup, Nielsen OmniShopper (panel), etc.
• Lead and execute learning plans for key Future Potential and RARE portfolio brands, including but not limited to, concept / claims / creative / pack testing, qualitative consumer learning, equity-focused research, etc.
• Own, develop and execute agenda to upskill total commercial organization on key crossbrand and cross-category insights capabilities – including but not limited to Multicultural insights, Macroeconomic and industry dynamics, Regional / Market distinctions, Consumer beliefs and behaviors, Competitor trends, Innovation trends
• Support Senior Manager, Insights with key brand learning plan priorities involving project management, reporting, synthesis and dissemination across key internal and external stakeholders (Brand, CCM, Sales, Finance, Distributors, Customers, Agency Partners, etc.)

Additional Responsibilities

• Liaise and partner with Global Shopper Insights Lead to execute where relevant the shopper capabilities toolkit including household panel insights + reporting, shopper journey / path to purchase insights to complement brand learning agenda

Experience Required

• Primary research agency supplier or Client-side CPG / BevAlc experience is preferred
• 5+ years in roles with an emphasis in data and insights synthesis, qualitative and quantitative research design, and project management

Education / Professional Qualifications

• BA/BS degree Social Sciences, Business, or related field

Skills
Functional

• Strong analytical skills, research design and problem solving
• Strong ability to develop, summarize and communicate insightful recommendations
• Strong consumer insight and judgment, ability to connect dots across disparate pieces of data and information
• Creative thinker who has an enthusiasm for data, analysis, and insights

Technical

• Strong skillset in designing survey-based research with statistical confidence and parameters / expectations set upfront and used to interpret results
• Familiarity / comfort with Panel based tools (Numerator, Nielsen or IRI HHP, Spectra, etc.)
• Strong ability to distill key data into clear insights and implications that are meaningful for cross functional stakeholders
• Highly proficient in survey design and analysis tools (Qualtrics, SPSS, Tableau, etc.)

Managerial

• Consumer Focus: The ability to put themselves in the “consumer/clients’ shoes”, understanding their current needs and anticipating the future ones.
• Able to build collaborative relationships, influence and work cross functionally
• Teamwork: The ability to work with others across all boundaries to reach common objectives and extraordinary results.
• Execution and Foresight: The ability to deliver results, overcoming difficulties, anticipating the future of the business/work and driving change.
• Strong ability to effectively present and communicate to leadership and cross functional teams

Other

• Thrives in an environment that is fast paced and is able to adapt to changing situations

Essential Job Functions

• Proficiency with Data / SurveyTools – pulling, reading, analyzing and formatting insights into presentations and reports
• Collaboration – Work closely with others to exchange ideas, develop insights and create business strategies
• Project, Time and Team Management – managing relationships with key research providers and ensuring deliverables meet / exceed expectations
• Clear / Concise Communication – Present insights and implications to small / medium sized groups

The expected base salary for this position ranges from $129,120 - $161,400. Salary offers are based on a wide range of factors and considerations. In addition to base salary and a generous employee benefits package, employees are eligible to receive a discretionary bonus.
Our commitment to Diversity & Inclusion:
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual’s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Note to applicants:
Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.
Notice to third party agencies:
Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency