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Crm Manager – Client Insights & Campaigns
Company | Tiffany & Co. |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Retail Apparel and Fashion,Retail,Retail Luxury Goods and Jewelry |
Expires | 2023-07-26 |
Posted at | 10 months ago |
- Demonstrated examples of identifying opportunity segments and deploying journeys to increase engagement, and measurement / monitoring techniques (transition matrixes, descriptive dashboards)
- Experience with test-and-control experimentation frameworks (statistical tests of significance)
- Years of Related Professional Experience: 5-7 years
- Growth-oriented minds and ease for cross functional collaboration. Technical but business oriented.
- Deep knowledge of CRM required, both in terms of tools (database and extraction of audiences, activation platforms) and practices (lifecycle journey design)
- Demonstrating experience translating analytical insights into marketing action
- Experience with client segmentations and utilizing advanced analytics scoring for business, lifetime value and / or loyalty program development in a Luxury Retail environment with appointment culture. Can be source of inputs for feature engineering work.
- Expert in Salesforce Marketing Cloud (Marketing Cloud Certification is a plus) as well as Dynamic Yield or other triggered e-mail platforms.
- Experience with retail luxury and digital in store tools, and how advisor-driven client targeting works (clienteling)
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