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Director, Strategy (Audience Insights)
Company | Mediabrands |
Address | New York, NY, United States |
Employment type | FULL_TIME |
Salary | |
Category | Advertising Services |
Expires | 2023-06-05 |
Posted at | 1 year ago |
The ideal candidate is someone who is entrepreneurial and doesn’t mind that the day to day is a bit fluid. Ambitious brands seek us out when they have big ideas and need a nimble team that can execute through a streamlined process that makes it easy for clients. In this role, you’ll be part of a growing team and have the opportunity to implement processes, develop talent, and participate in building an agency with brands you’re passionate about. This role is ideal for someone who thrives on bringing ideas to the table, is a natural hand-raiser, and is comfortable in bringing proposed solutions to a client or tackling agency challenges . The Strategy Director has a strong working knowledge of media across all channels, is data driven in your approach and can easily identify the most effective strategies to address client need. This role will be responsible for planning audience-first, holistic communication strategies and campaign.
- Client
- Arming the client team with knowledge & expertise to speak confidently about the strategic direction where required
- Measurable client & strategy business KPIs
- Delivering innovative thinking that inspires leading edge solutions and award-winning breakthrough work – best in class work as standard (internally & externally)
- Maintaining excellent client relationships & understanding of the clients' key business and challenges
- Being considered a valuable contributor during client meetings with the ability to challenge others’ opinions in the right forum/manner
- Use qualitative and quantitative communications channel & cultural tool research to develop applicable insights into the consumer connection with the brand
- Deliver executable, relevant, on brand platforms with the potential for fame/award entry
- Clearly demonstrate how the strategy delivers on the business need and focus on results and measurement
- Train, guide & assist the Strategy & Client teams in development and packaging of ideas
- Write cohesive communications architectures that deliver on the platform and give guidance for how the brand will play in culture
- Positively collaborate with SBU and independent creative partners, contributing to their/our client work
- Lead ideation team sessions in conjunction with the Media Planning team and relevant SBUs to generate creative & compelling communications ideas
- Drive usage of the Cultural Analytical Process/Tools to help teams find new insights that unlock growth
- Demonstrate a good understanding of consumers & their behaviors
- Identify, develop & oversee the delivery of unique and innovative strategies to deliver the client’s desired results
- Bring fresh thinking & inspiration into the Strategic Process to help the teams springboard to better Strategic thinking
- Partner with Analytics to develop new tools, inputting into the development of new & cutting edge proprietary planning, research and reporting models for Mediabrands
- 8+ years in integrated planning role in media, creative, innovation or communications discipline (digital, content, invention, social, activation)
- Ability to think differently: creative & adaptive, entrepreneurial, independently-minded; deeply immersed in cultural understanding and driven by a desire to know more the world / to better understand people’s motivations & behaviors in the shifting landscape
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