Marketing Coordinator - West

What We’re About
Are you ready for a mission? The next generation of education leaders needs your help.
At ThinkCERCA, we believe critical thinking is the catalyst for change. We build software to teach critical thinking skills by helping students become better writers. Bill Gates called our tools "game-changing" and we’ve seen.
But there’s still more we can do.
To help us grow, we’re looking for an empathetic and resourceful Marketing Coordinator - West who is committed improving education, specifically through literacy and writing. Your primary focus is to increase our brand awareness among educators from California to Texas. You must be passionate about teamwork, an extremely organized multitasker, and love what we stand for.
ThinkCERCA is an impact-driven company committed to building a diverse and inclusive workplace (). We’re a remote-friendly company, with teammates around the globe. We hope you’ll join us.
Responsibilities
You will be responsible for supporting a wide range of marketing functions so your day-to-day work may look different depending on the time of year and seasonality of our business. This marketing role supports our Sales and Success/Implementation teams in the West, while functioning as a part of our company’s Marketing team. We market directly to district and school leaders, and our primary users are teachers. Your overall responsibilities would include:
Events

• Spearheading the creation of event-related promotional materials and assets.
• Working to position our customers to share their story; coordinate and submit proposals to speak at relevant conferences
• Driving attendance to all events and coordinating with stakeholders on pre- and post-event follow-up.
• Working with the VP of Marketing to ensure all event programs are on time and within budget; assisting in coordination of the above items at national conferences, as needed.
• Tracking and regularly reporting on ROI from all event marketing efforts.
• Running point on all regional events (webinars and in-person) and conferences, including establishing goals, coordinating timelines and responsibilities, maintaining vendor relationships, and communicating with stakeholders.

Digital Marketing

• Tracking and regularly reporting on ROI from all digital marketing efforts.
• Communicating campaign objectives, timelines, and deliverables to stakeholders.
• Working with the entire marketing team to increase inbound leads to our site via strategic calls-to-action, landing pages, lead generation content, digital advertising, press/media opportunities, and more.
• Spearheading the creation, promotion, and follow-up for regional monthly webinars.
• Supporting the VP of Marketing in developing digital marketing campaigns that help us engage and nurture educators in strategic markets.
• Managing contacts and lists for regional prospective and existing partners.

Community Engagement

• Writing, producing, and editing regular content that spotlights the work of our customers (ex: monthly Q&As with teachers, blog posts from or about our partners, etc.)
• Writing and producing select communications to our customers, including our monthly teacher newsletter and product updates and announcements
• Working closely with Manager of Community Partnerships to build regionally-focused messaging to engage with and grow ThinkCERCA's community of passionate educators through email and social media campaigns (Facebook, Instagram, and Twitter) as well as events, where appropriate.

Requirements

• Great listener who can distill information into actionable insights
• A commitment to diversity and building an inclusive workplace
• 2-3 years in a marketing or communications role; ideally in a startup environment
• Experience with HubSpot, Salesforce or comparable CRM and inbound marketing platform
• Passion for solving challenges within our education system
• Strong project management skills
• Extremely strong written and verbal communication skills
• Experience analyzing and tracking ROI of marketing programs
• Demonstrated success executing on event marketing, digital marketing, and social media campaigns
• Authorization to work legally in the United States
• Passion for working in an agile, iterative fashion; open to continual feedback for growth