Marketing Campaign Manager - Events

How You’ll Support Our Mission
As a Marketing Campaign Manager for Events, you will bring your experience and knowledge in events marketing to help us create integrated campaigns to drive attributable pipeline and revenue. ESO is involved in a lot of events (sponsored, owned, and everything in between) and the room for growth is significant; you will be a key player in our mission to improve community health and safety through the power of data. This position will collaborate closely and strategically with leaders across the entire organization.
Reporting to the Director of Demand Generation, you will be part of the ESO Marketing team based in Austin, Texas, one of our US offices, or based in the central time zone.
What You’ll Be Doing - The Day to Day

• Create repeatable, scalable processes aligned to demand gen marketing motions.
• Build and own demand generation strategy for events across our main audience segments to deliver on short-term and long-term company goals. Create, execute, and scale event campaigns to meet key KPIs ranging from registrations, attendance, and post-event outcomes like pipeline and revenue.
• Execute best-in-class event demand generation programs, with clear attribution modeling and reporting to drive data-informed decisions complete with ongoing testing and optimization.
• Collaborate with marketing leadership, sales, and customer success to create a modern event marketing engine. Orchestrate the cross-functional event campaign ecosystem across planning, execution, measurement and optimization with a lens toward digital and customer first execution.
• Refine our marketing automation and lead nurturing strategies for your event programs.
• You can easily pivot between high-level strategic thinking and tactical execution with an eye on outcomes & details. You are especially skilled at engaging effectively with sales to build and develop event marketing programs that exceed expectations.

Who You Are - The Essentials

• 3+ years of demand generation marketing for events or equivalent
• Proven track record in building and managing demand generation programs for in-person events
• You are customer obsessed, data-driven and technology adept
• Ability to prioritize and efficiently communicate goals and results to diverse audiences
• Strong project management and cross-collaboration skills to drive varied teams to consensus around demand gen strategies and plans

Who You Are - the desirables (It’s a plus if you have):

• Has experience using Salesforce and marketing automation software (ideally Marketo)
• Savvy analytic mindset with a passion for digging deeper and summarizing insights
• Comfortable in a growth business environment and thrives in implementing processes
• Experience in the Health Tech industry: EMS/Fire/Hospital/Public Sector
• Strong leadership qualities with the ability to roll up your sleeves and get it done

Benefits & Perks
ESO offers a comprehensive suite of benefits to promote health and financial security for our employees and their families. For full-time employment you this includes:

• 401(k) with company match
• Telemedicine service provided by ESO
• Paid parental leave, new child program, & flexible parental return-to-work options
• Peace of mind benefits such as life insurance, disability insurance, and worksite benefits
• Annual health and wellness reimbursement
• Savings accounts (FSA, HSA, DCA)
• PTO (starting at 20 days) & 12 company holidays
• Casual office environments and unlimited office snacks and drinks
• Employee Assistance Program (EAP)
• Competitive health plans (medical, dental, & vision insurance)

About ESO
ESO is a fast-paced, growing data, technology, and research company passionate about improving community health and safety through the power of data. We pioneer innovative, user-friendly software to meet the changing needs of today’s EMS agencies, fire departments, and hospitals. We’re small enough to be nimble and fun, but big enough to be a great place to work. We serve thousands of customers out of our offices across the US, Canada and Northern Ireland.
Are you ready to Make a Difference? At ESO, we believe in bringing your true self to work every single day. If you don’t match all the qualifications on the job description, we encourage you to apply anyway! We are looking for passionate, innovative, and authentic people to help drive our mission.
All offers are contingent upon a successful background check.
ESO is committed to creating a diverse and inclusive work environment and is proud to be an equal opportunity and affirmative action employer. We invite you to consider opportunities at ESO regardless of your gender; gender identity; gender reassignment; age; religion; race; national origin; political affiliation; sexual orientation; disability; veteran status; or other non-merit factor.