Field Marketing & Events Manager

We’re building a future where every home is professionally managed. One where professional property managers deliver new “Triple Win Experiences” for residents, investors, and their teams.

But creating winning experiences that benefit everyone simultaneously? That’s hard.

Now, 1,000+ property management companies are doing it with a fully managed Resident Benefits Package by Second Nature. We bring the expertise, technology, and service that professional property managers need to make experiences convenient, rewarding, and consistent. Our reputation for turning old problems into new revenue streams has made us the only 5-peat national industry vendor of the year.

Join 100+ passionate, thoughtful people who strive to make a difference each day until every home is full of triple win experiences.

About The Role

We’re looking for an experienced, data-driven, motivated Field & Events Marketing Manager who will be responsible for the promotion, coordination, execution and detailed follow-up analyses of in-person events that will drive revenue and successful results. The Field & Event Marketing Manager will work closely with the Sales and Marketing teams to determine event strategy and handle full-cycle event logistics. The Field & Event Marketing Manager will have a deep understanding of revenue driven segmentation, measuring qualified pipeline leads tracked to revenue, and evaluate field marketing and event impact on revenue targets.

Key Job Responsibilities

• Coordinate and manage promotion of events while managing event budgets
• Analyze event data to influence future marketing strategies
• Partner with and manage external vendors and third-party event sponsorship opportunities based on market reach and audience relevance
• Manage lead imports, follow-up and reporting on qualified pipeline tracked to revenue
• Work closely with the Marketing and Sales teams to plan and execute strategic events
• Develop and implement guidelines, protocols and playbooks for field events
• Develop and execute pre-event targeting and priming activities, social events, etc.
• Oversee the logistics and budget for each event/campaign including detailed timelines, project deadlines, promotion, ordering and shipping assets and swag, and pre-and post-event communications (internal and external)
• Travel to most events for set-up, coordination, execution and breakdown

Preferred Qualifications

• 3-5 years of field marketing/event marketing experience
• Deep understanding of ways to impact the customer’s journey
• Experience in a SaaS environment
• Live near a major airport for easy travel to events
• Excellent organizational skills to work independently and manage projects with many moving parts
• Experience with CRM, Marketing Automation, Project Management, Market data and analytics tools (Google Suite, Slack, Canva, Hubspot, Monday)
• You love being part of a highly-energized team
• Able to work EST or CDT hours (starting at 9am)
• Experience with Property Management industry
• Ability to build strong interpersonal relationships, share ideas and success
• Highly creative and process-driven

We get it. Requirements can sometimes hold people back from applying to a job, but don’t let that be the case here. If you believe you have the skills it takes to elevate this role, team, and company, we encourage you to apply for this role.

Why Second Nature

• Health First: Medical, Dental, Vision, & Life Insurance; 401K Plan
• Balance: Open PTO and sick days
• Growth: The opportunity to get in on the ground floor of a fast-growing startup that’s designing and developing an exciting category.
• Flexibility: Work Remotely from anywhere in the US
• Training: A supportive team to help you grow your career and unlock your full potential
• Diverse, Inclusive Culture: We embrace employees from all backgrounds with openness and respect
• Compensation: Competitive salary
• The Product: Beyond the awards and 5-star reviews… our clients and customers love what they can do with a fully managed RBP.

Second Nature is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. We take action to ensure equal employment opportunities for all candidates and employees and to provide employees with a workplace free of discrimination and harassment. Our hiring decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by federal and/or state law.