Marketing Manager, Community Events

Are you passionate about leveraging live events (think webinars) to reach more prospects and customers worldwide? Do you find creating new marketing programs exciting? Do you thrive on managing complex programs and challenging the status quo? If so — you may be a perfect fit for this role!

As part of the Community-Led Growth Events team, you’ll create live experiences and programming to empower the HubSpot community with the information and resources they need to use the HubSpot tools successfully. You’ll work cross-functionally to bring a wide variety of events (think size, scope, and style) to life. The ideal candidate has a strong marketing background, a passion for storytelling, and a track record of effective stakeholder management. We’re looking for someone who can manage full executional ownership, from ideation to reporting and optimization, while thinking outside-the-box to ensure we’re delivering exceptional event experiences.

In This Role, You’ll Get To

• Partner with Customer Success and Sales to leverage our event programs in their motions year-round
• Collaborate cross-functionally to identify content gaps and create programs to hit the greater HubSpot team’s goals
• Produce webinars and other virtual experiences to support the full flywheel, including thought leadership, product adoption, and upsell/cross-sell opportunities
• Coordinate with other Marketing teams to promote events to drive registration and attendance (e.g. community posts, email campaigns, co-marketing)
• Track and analyze event performance data to continuously improve and iterate
• Manage all aspects of execution, including speaker sourcing, offer creation, scheduling, dry-runs, etc.
• Experiment with different formats and offers to improve attendee experience
• Scale successful event programs globally

We’re Looking For People Who

• Are detail-oriented, with a focus on quality and accuracy
• Strong verbal and written communication skills
• Have a history of managing global event or webinar programs
• Are agile and experimental, bringing new ideas to the team and moving at a fast pace
• Focus on innovation — with the ability to understand where the community events program has been, where it is today, and where it’s going
• Have the ability to be hands on, with comfort in driving both strategy and day-to-day execution

Cash compensation range: 66000-99000 USD Annually

This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy from Katie Burke, HubSpot’s Chief People Officer.

The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, all HubSpotters are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are based on a few different factors unique to each candidate, including their skills, experience, qualifications and other job-related reasons.

We know that benefits are also an important piece of your total compensation package. To learn more about what’s included in total compensation, check out some of the benefits and perks HubSpot offers to help employees grow better.

At HubSpot, fair compensation practices isn’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need assistance or an accommodation due to a disability, please email us at [email protected]. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022, and has been recognized for award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees work across the globe in HubSpot offices and remotely. Visit our careers website to learn more about culture and opportunities at HubSpot.

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