Marketing Campaign Manager - Remote

At Modernizing Medicine, we look for passionate, innovative, creative Rock Stars!

• BIG Awards for Business, Company of the Year 2021
• South Florida Business Journal, Business of the Year 2022
• Stevie Award (Gold), Marketing Campaign of the Year in Healthcare 2022
• Best in Biz Award (Silver), Fastest-Growing Company of the Year 2021
• South Florida Business Journal, Best Places to Work 2021

Modernizing Medicine delivers truly disruptive and transformative products and services that will impact the healthcare industry. The work we do makes a difference.

Our web and mobile applications are transforming healthcare information technology to increase practice efficiency and improve patient outcomes. We offer end-to-end specialty-specific solutions from practice management, through EMR to Revenue Cycle Management (RCM) that help our clients maximize their efficiencies.

Modernizing Medicine is hiring a Marketing Campaign Manager. The Marketing Campaign Manager creates the annual marketing plan for corporate, cross-specialty and other programs that are not generally specialty-specific, executing the tactics under that plan to achieve target prospect, opportunity and revenue goals. Works with the Creative and Content team to craft demand generation campaigns and programs that convert. The Marketing Campaign Manager will also focus on understanding our target market, their needs and play a key role in the development of both internal and external communication plans and messaging to our prospects.

The Role

• Create and coordinate product content for sales enablement tools, templates, white papers, case studies, website copy, print and digital ads, videos, webinars, and blog posts
• Develop value propositions around critical market drivers such as regulatory compliance, patient collaboration, data analytics, operational efficiencies, financial administration and reimbursement, and care management that position ModMed as the market leader
• Conduct market research that leverages competitive intelligence to better understand and drive market strategies
• Research new marketing channels to expand brand awareness and demand generation
• Manage and utilize the cross-specialty marketing budget to hit the prospect, opportunity and revenue targets
• Develop compelling content that accurately communicates the ModMed value proposition, drives brand awareness and generates demand for ModMed solutions and products.
• Collaborate with business unit and sales teams to develop and support cross-specialty programs for go-to-market campaigns
• Craft annual marketing plan in support of annual marketing goals
• Work in conjunction with the creative and content team to develop product positioning that translates into clear messaging
• Identify key trends, market drivers and customer requirements ModMed products and services, while acting as a subject matter expert and sharing this information with the sales and product teams

Skills & Requirements

• Demonstrated ability to develop and implement sales and marketing strategies, campaigns, and supporting materials
• Excellent written and verbal communication skills
• 10-15% travel required
• SaaS experience strongly desired
• Healthcare experience preferred
• This role is remote and will require the candidate to work M-F 8:30am-5:30pm Eastern time zone
• Bachelor’s Degree required, Masters degree preferred.
• Ability to identify key buying influences and develop compelling value proposition statements that cause prospects to take action and engage with ModMed
• Minimum 5 years of experience in a B2B marketing role with demonstrable examples of demand generation achievement

Modernizing Medicine Benefit Highlights

• Weekly catered breakfast and lunch, treadmill workstations, quarterly onsite massages, onsite dry cleaning, onsite car wash and many more!
• Health Insurance, 401(k), Vacation, Employee Assistance Program, Flexible Spending Accounts
• Professional development opportunities including tuition reimbursement programs and unlimited access to LinkedIn Learning
• Employee Resource Groups