Manager Storytelling Jobs

Purpose & Overall Relevance For The Organization
The Manager Storytelling develops an integrated, through-the-line, marketing communications package to support adidas’ global and specific BU marketing and business objectives.
Key Responsibilities

• Research communication opportunities, as well as opportunities for Co-ops & Co-branding and coordinate with day-to-day management of all other marketing disciplines: Digital, Social, PR and retail.
• Ideate campaign performance post-evaluation by conducting or coordinating research and tracking project development, collating results into regular quality reports.
• Direct agencies towards creative concept that meets objectives and works across disciplines, and global markets.
• Allocate communications and advertising specific budgets and spending strategies to insure communication activities are developed with regional use and implementation issues in mind.
• Execute and track the Business Unit and global communications plan and benchmark the progress in the brand perception in markets.
• Create action plans for BU communications projects with the aim to maximize brand and (new) product exposure while maximizing efficiencies.
• Plan the development of short and long term communications strategy based on the global SBP and specific business unit objectives and drive the development of an effective channel- planning strategy based on the consumer and marketing objectives.
• Consult BU product managers in developing marketing and communication plans that drive the business unit and lead to effective communication activities.
• Develop of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards.
• Remain up-to-date on the fast developing Media Environment in general and New Media technologies and opportunities in particular.
• Coordinate global and local agencies across projects and activities for the business unit: agency briefing process and development of concepts and creative elements.

Authorities: Limited Representational Authority (i.A.).
Key Relationships
Brand adidas: Brand Management
Sports Marketing
Brand adidas: other BUs Brand Marketing adidas Local Markets
adidas Finance / Controlling adidas Procurement Creative Agencies
External partners and key accounts
Knowledge, Skills And Abilities

• Good interpersonal/communication skills and level of strategic thinking.
• Ability to collaborate and use platforms and tools utilized by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital.
• Deep understanding of an ever-changing marketing landscape and experience in project management.
• Strong presentation and organizational skills.
• Consolidated understanding of and passion for the sports and fashion/entertainment industry.
• Experience in marketing communications, campaign development and execution.

Requisite Education and Experience / Minimum Qualifications:

• Fluent written and spoken English language skills.
• Degree in Marketing, Communications, Retail, Digital or a related field. Master Degree / MBA a plus.
• 4+ years’ industry and / or relevant work experience.