Insights Manager, New Products

Joining King’s Hawaiian makes you part of our `ohana (family). We are a family-owned business for over seventy years, respecting our roots while thinking about our future as we continue to grow and care for our customers and the communities we serve. Our `ohana members build an environment of inclusivity as they freely collaborate, pursue learning through curiosity, and explore innovation as critical thinkers. Beyond that, we are also passionate about supporting the long-term health and well-being of our employees and their families. If you’re excited to rise with our team, come and join our `ohana!

Who Are We?

Joining King's Hawaiian makes you part of our `ohana (family). As a family-owned business for over seventy years, we respect our roots while thinking about our future as we continue to grow and care for our consumers and the communities we serve. Our `ohana members build an environment of inclusivity as they freely collaborate, pursue learning through curiosity, and explore innovation as critical problem solvers. Beyond that, we are also passionate about supporting the long-term health and well-being of our employees and their families. If you're enthusiastic to rise with our team, come and join our `ohana!

King’s Hawaiian is looking to add another Insights Manager to join our growing Innovation team focused on designing irresistible, Hawaii-inspired products for consumers to love!

Discovering, building, and launching any new CPG product is a complex journey. In innovation at King’s Hawaiian, we value:

• Irresistible food – we are developers who translate pioneering ideas into irresistible food that consumers love.
• Consumer curiosity – we act like detectives who study consumer behavior and market dynamics to formulate opportunities and problems to solve.
• Unity – it takes the entire ‘ohana to transform an idea into a sustainable business. We must be humble, collaborative, and unassuming in our work, always willing to put the team first to work together like a movie set crew.
• Speed to first dollar – we strive to be quick and flexible to test and learn in real-world purchase environments, but always with a clear plan and purpose that don’t comprise our goals or quality standards.
• Impactful ideas – our curiosity and creativity lead to unique and exciting ideas.

Who Are You?

At King’s Hawaiian, we don't believe consumers are fully satisfied. We are passionate about intimately understanding consumer behavior to develop points of view (POVs) and ideas to progress consumer experiences with irresistible food.

As an Innovation Insights Manager, you will study consumer behavior to uncover new product opportunities, develop POVs and hypotheses to guide ideation and facilitate consumer studies with prototypes to explore and validate your hypotheses.

The following five characteristics describe you well:

• Entrepreneurial – You don’t get trapped in the status quo. You have a curious imagination and interest in asking “what if…”. You are comfortable living, breathing, and navigating ambiguity. You don’t need a precedent because you can create the precedent.
• Self-starter – You do not sit back and expect complex problems to simply work themselves out. You develop learning plans and recommendations and take action to implement them. You are an initiator who is not afraid to try new ideas and methods.
• Explorer – Your curiosity leads you away from your desk and into the world with consumers. In your journey, you discover new opportunities and then explore your hypotheses with prototypes in real-world environments.
• Curious – You are not someone who only reads the headlines. You have an instinctive desire to always dig deeper and understand why. You act like a detective, with a curiosity that takes you further and further into the lives of consumers.
• Passionate – You are passionate about creating joy and shared moments for consumers with irresistible food. Your passion drives you to seek and imagine possibilities to improve irresistible food experiences in consumer's lives.

Key responsibilities:

• Be the authority on our consumers by answering critical questions about the consumer and holding the team accountable for launching consumer-validated products.
• Drive continual improvement by identifying and experimenting with new innovative research techniques for interacting with our current and future consumers to learn about their behaviors and beliefs.
• Run multiple projects simultaneously.
• Develop and implement research plans from start to finish, by creating learning plans and applying a mix of qualitative and quantitative research methodologies.
• Leverage ideation frameworks and tactics with innovation team members to convert insights into useable ideas.
• Intimately study and understand markets and consumer behavior to uncover new product opportunities.
• Act as a key driver in progressing innovation growth at KING’S HAWAIIAN®.
• Work on diverse innovation project teams (i.e., with chefs, food scientists, marketers, engineers, packaging engineers, etc.) to develop new product prototypes to explore and test consumer-led hypotheses.
• Design and implement consumer behavior studies to formulate hypotheses to guide new product ideation.

Skills/Experience:

• Experience with various methods/tactics for studying consumer behavior to derive insights.
• Ability to manage third-party projects AND lead internal self-directed projects.
• Entrepreneurship and/or innovation experience a plus.
• Ability to work in an ambiguous and entrepreneurial environment.
• Direct experience with interactive consumer interviews.
• Ability to analyze, interpret, and storytelling with data.
• Strong interpersonal and communication skills.
• Critical thinking and problem-solving to uncover opportunities.
• 7+ years of consumer research/insights experience.
• Dedication to continuous improvement.

Pay Range: $107,000-$161,000 and is dependent upon several factors.

King's Hawaiian is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our ohana.