Director Of Retention Marketing

Company Description
Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

Vuori is looking for a Director of Retention Marketing to join the E-Commerce team and lead the retention strategy. This individual will be responsible for building out the strategy across all channels including email, SMS, loyalty, direct mail, referral, and lifecycle marketing. The ideal candidate will be a collaborative, analytical, and customer-centric thinker with strong retention marketing experience. This individual will be fluent in retention KPIs and overseeing the strategy that will continue to enhance them, constantly testing and learning to uncover new customer insights. The Director of Retention Marketing will collaborate regularly with other stakeholders in Media, Performance Marketing, Analytics, Retail, Technology, Creative, Site Experience, and Merchandising to understand and align business and customer needs.

• Partner with channel owners (i.e. Paid Social/Search, Site Experience, etc.) to develop a consistent messaging strategy for customers outside of owned channels
• Responsible for building out the strategy for new retention programs including requirements gathering, vendor selection, forecasting, implementation, and analysis
• Regularly providing industry benchmarks and key trends to develop the evolving retention strategy
• Oversee the Lifecycle Marketing strategy by building, maintaining and optimizing the customer journey across E-commerce and omni-channels
• Collaborate with the broader team to provide inputs to the Features + Enhancements roadmap for the website that align with Retention specific goals
• Build and maintain a messaging and offer testing cadence with Sr. Retention Marketing Manager for all Retention channels (i.e. Email, SMS, Direct Mail, etc.)
• Oversee all Direct Mail partners and calendars in partnership with Performance Marketing including but not limited to project management oversight, budgeting, and performance
• Lead the Retention Marketing strategy including Loyalty, Referral, CRM, Email, Direct Mail, SMS, and Lifecycle Marketing
• Manage Retention KPI’s in partnership with E-Commerce Analytics and Performance Marketing teams to continue to accurately forecast and inform the retention strategy (i.e. cohort analysis, repeat purchase, lifetime value, etc.)
• Key stakeholder in a Customer Data Platform selection, implementation, and activation that achieves the business goals
• Manage the Retention budget in collaboration with Sr. Retention Marketing Manager to achieve Retention business goals
• Partner with E-Commerce leader, Performance Marketing, and Analytics to optimize channel forecast regularly

Qualifications

• Proven experience implementing and leading a loyalty program
• Thrives in a fast-paced and high-growth environment
• Experience with Shopify and/or Klaviyo preferred
• Excited by moving fast, investing deeply in relationships, and working through ambiguity within a startup environment
• Strong quantitative, analytical, and critical thinking skills with the ability to tell stories with data and highlight actionable insights
• Fluent understanding of Retention KPI’s – LTV, Repeat Purchase, RFM, etc.
• Familiarity with analytics tools including Google Analytics, Looker, etc.
• Experience with Customer Data Platform management
• Growth mindset; enthusiasm for learning new tools and problem-solving.
• 10+ years of experience in Marketing; prior experience in apparel industry preferred
• Excellent collaborator that will build highly successful cross functional relationships across the business and with outside partners

Additional Information
Benefits: $175,000 - $200,000

• Employee Discount
• 401(k)
• Health Insurance
• Paid Time Off

All your information will be kept confidential according to EEO guidelines.