Vp Of Marketing Jobs

Do you possess a strong knowledge in growth marketing within the following industries: DTC, eCommerce, Fashion/Apparel?
Have you been entirely responsible for marketing budgets as well as setting budgets based on paid media channel performance and forecasted goals?
Do you have experience in paid social (Meta and/or TikTok), paid search, influencer marketing, and/or organic social?
Our retail client is seeking a VP of Marketing! This role is full-time and fully remote.
The ideal candidate for this role has DTC Product experience!
WHAT YOU'LL DO:

• Collaborate with the creative content team and develop strategies to maintain a seamless brand voice and messaging
• Continuously evaluate emerging media strategies to identify growth opportunities and rebalance channel allocation
• Optimize media budget based on profitability, driving efficiency in new customer acquisition and customer development
• Oversee channels including paid & organic social (Facebook, Instagram, TikTok, Snapchat), Paid search (Google Adwords), Email / SMS and Influencer (Instagram, TikTok, YouTube), and affiliate networks (Pepperjam) + SEO
• Lead a team of 4 direct reports and external partners to execute marketing plans
• Maintain up to date knowledge of media trends, competitive landscape, and customer acquisition KPIs
• Develop and manage A/B testing optimization strategies across all channels, from ad assets to targeting and media tactics
• Develop and implement comprehensive customer acquisition and retention strategies across audiences and channels, focused on performance-based growth marketing

WHAT YOU'LL NEED:

• Director or higher position in digital marketing for eCommerce DTC brands with at least $40M-250M+ in revenue
• Experience setting budgets based on paid media channel performance and forecasted goals.
• Ability to understand platform attribution well and be able to
• Experience managing E-Commerce Marketing budget entirely, not just contributing or managing one portion
• 12+ years' experience

analyze channel performance for all channels, such as paid search, paid social, influencer marketing, & SMS, to make an overall budget or channel allocation adjustments based on ROAS, CPA, and growth goals.

• Experience forecasting marketing annual or quarterly total marketing growth goals and budgets, or at least for the entire E-Commerce Marketing
• Understands an integrated marketing approach and can allocate attention to various channels to ensure optimization for current trends in e-commerce, changes in business, and

seasonality

• Experience managing a multi-channel budget of over $3M annually
• Broad experience in acquisition and retention, with experience using both paid and organic strategies to

acquire new customers and feed top-of-funnel marketing.

• Experience managing paid social strategies directly
• Ability to manage Facebook and TikTok ads yourself is a plus!
• Software: Google Analytics, Google Optimize, Shopify, etc.

COMPANY BENEFITS: Medical & dental benefits, Paid time off & holiday pay, Bonus plan, Deep discounts on all products, Company parties and lunch, Ongoing training and support
If you think you're a good fit for this role, send us your portfolio / resume!
#IND123
Submit resume (and samples if applicable) to: [email protected]
Creative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.