Manager, Crm & Retention Marketing

OUAI is a rapidly growing prestige brand reflecting Founder Jen Atkin’s simple philosophy – “Life is hard. Looking good should be easy.” Our product categories include hair care, body care, fragrances, supplements and merch. OUAI products are sold globally and can be found at key retailers including ULTA, Sephora, Target and Kohl’s, as well as online at our flagship site (www.theouai.com) and Amazon.
What’s it like to work here?
Our culture is driven by our brand ethos (fun, purposeful and approachable) and our 5 Culture Codes. (1.) We Aren’t Afraid to Go First. (2.) We Don’t Compete, We Collaborate. (3.) We Ask Questions to Find the Best Answers. (4.) We Keep it Real, No Matter What. (5.) We Work Hard and Live Well.
Our flexible trust-based culture is rooted in respect, empathy and compassion and is driven by employees who love doing great work and care deeply about the brand and each other.
The Role?
We are looking to hire a Manager, CRM & Retention Marketing to join the OUAI team! This role will report to the Director of Digital Marketing. This position will be critical in supporting the Digitalteam. Come join the digital team to help us grow, test and analyze our key marketing channels and ways to improve our DTC and retail experience.
Requirements
What You’ll Do:
Email & SMS

• Provide regular reporting and analysis on email campaign performance with clear direction to the team on what they can try to do differently to drive increased performance.
• Coordinate with the creative team for email/SMS program briefing and execution
• Collaborate with the DTC team to develop and execute a strategy for loyalty programming that intersects brand content with consumer retention.
• Oversee and optimize email & SMS campaign strategies to drive customer retention and sales, including lifecycle (flow) messaging, personalized triggers, and daily campaigns.
• Manage the campaign and promotional calendar for the US & UK websites as well as Brand programming.
• Define and implement the testing agenda for email/SMS including segmentation, messaging, frequency, send day/time, personalization, creative content etc.

Reporting & Lifecycle Management

• Work it the DTC team to develop consumer profiles and integrate first-party data capture for improved segmentation and personalization
• Maintain, publish, and optimize regular (weekly, monthly, quarterly) reports that track channel and customer-level performance.
• Translate reporting insights into recommendations for the marketing team and cross-functional partners on how to drive sales and increase customer performance, retention and LTV.
• Develop new segmentation and targeting strategies based on customer data and business needs. Develop customer-facing tests to maximize customer engagement and lifetime value.
• Support project scoping to grow available data and assist with data migration between systems, as well as checking for data quality/integrity.
• Monitor the competitive landscape to identify industry trends and best practices.

What You'll Bring:

• Experience with Google Analytics. Rockerbox is a plus.
• Solid understanding of the retail, e-commerce, and email/SMS marketing industries and KPIs.
• Experience with Klaviyo and Attentive platforms preferred.
• Strong organizational and time-management skills; ability to react to shifting priorities and manage multiple projects at once.
• 4+ years of email, retention, and/or performance marketing experience, preferably in the e-commerce industry.
• Strong analytical skills and proven track record of turning insights into actionable plans.
• Strong written and verbal communication skills.
• Ability to react to changing business needs by modifying plans and adjusting deliverables efficiently.
• We are looking for someone who isn’t afraid to go first. If there are new key messages or testing strategies, we want to hear from you. Test, gain insights and learn – all will help us to grow.
• Team player with the ability to build relationships to achieve team goals.
• Strong project management skills in managing deadlines, calendars, and data needs.

Benefits

• Annual Base Salary Range is $90,000 - $100,000 (based on experience)
• Quarterly OUAI product Stipend
• Employee HSA and FSA
• Gym reimbursement
• Flex Fridays
• 401k program
• Hybrid work reimbursement
• Flexible PTO plan
• Charity matching and education reimbursement
• Various medical plans + Dental + Vision Insurance