Sr. Lifecycle Marketing Manager - Revenue & Retention

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

At LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid or remote work options, meaning you can work from home and commute to a LinkedIn office, depending on what’s best for you and when it is important for your team to be together, or this role can be performed remotely in most locations in the country of employment.

We are looking for a strategic and results-driven Sr. Lifecycle Marketing Manager to oversee ‘Revenue and Retention’ programs as well as Quarterly Product Release (QPR) communications for LSS. This role will predominantly focus on developing and implementing the strategy for upsell and cross-sell campaigns to generate incremental revenue streams for our Online and Field segments. This will also involve creating and executing a strategy to win back churned customers. Hence, the Sr. Lifecycle Marketing Manager in this role will be accountable for incremental revenue in terms of upsell, cross-sell and winback efforts. To realize their vision, they will collaborate closely with the LSS Growth & Lifecycle marketing team as well as cross-functional partners such as Product Marketing, GPO, Data Science, Demand Gen Operations, Customer Success, Support and Pricing.

In addition, albeit in a smaller (~25%) capacity, the individual will collaborate with Product and Product Marketing to develop and send QPR communications. This communication aims to inform existing customers about new product features in order to increase product usage. The communication channels primarily include email along with LinkedIn ads (LoL).

The ideal candidate will have the ability to navigate ambiguity to build and execute strategy from the ground up in collaboration with cross-functional partners. Skills that will make this role successful include: strong business acumen, navigating ambiguity, excellent collaboration, analytical, communication and stakeholder management skills. A data-driven mindset is vital, and the ideal candidate must take a customer-centered approach to formulate and execute a business strategy.

Responsibilities:

• Collaborate with cross-functional partners to devise, execute and optimize campaigns. Work closely with Data Science and Demand Gen Ops to conduct analyses, test hypotheses, measure and report key metrics
• Collaborate with Product, Product Marketing and GPO on QPR communications across channels such as Email and LinkedIn Ads. Optimize these touchpoints through A/B tests
• Drive strategy and execution for Revenue & Retention programs to drive incremental revenue in terms of upsell, cross-sell and winback

Qualifications

Basic qualifications:

• 5+ years of experience in Lifecycle Marketing, Customer Marketing, Digital or Growth Marketing
• BA/BS degree or equivalent experience

Preferred qualifications:

• Communication skills: ability to distill complex concepts into clear and concise language; take a storytelling approach to presentations; adept at writing and testing across channels
• Strong data fluency and ability to use both quantitative and qualitative information to inform strategy, decisions and roadmap prioritization
• Experience working in B2B SaaS businesses driving customer growth and expansion at scale using digital marketing channels
• Comfort with ambiguity; ability to work autonomously in a fast-paced environment, managing multiple projects simultaneously; and collaboration and influencing skills
• 8+ years of experience in Lifecycle Marketing or Customer Marketing

Suggested Skills:

• Stakeholder Management
• Dealing with Ambiguity
• Customer Lifecycle Strategy
• Cross-functional Collaboration
• Strong Business Acumen

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $115,000 to $180,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf. Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.

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If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Being accompanied by a service dog
• Having a sign language interpreter present for the interview
• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

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Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

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San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.