Vp, Marketing - Yitty

Fabletics, Inc. is looking for a Vice President of Marketing – YITTY.

How Do You Fit In?

The Vice President of Marketing for YITTY reports to the President of the YITTY brand and will set and lead all marketing efforts – ranging from marketing strategy and brand storytelling to the online and retail shopping experiences and customer contact strategy. The right candidate will have an entrepreneurial mindset and highly collaborative working style. They will be an ecommerce expert with direct response experience, bringing a strong background in building and driving the strategy, daily operations and performance of a fashion ecommerce marketing organization in a fast paced, high growth environment.

A key aspect of this leadership role will be effectively leading, partnering with and guiding both internal teams and external business partners who need to be aligned and bought into the brand’s strategic direction and creative marketing execution. They will be an inspirational, hands-on leader who prioritizes mentoring teams and establishing an empowering, engaging team culture, bringing a strong track record building successful careers and businesses. The best candidate will bring strong business acumen mixed with a diplomatic approach that keeps both internal and external partners in sync, bought in, and effectively driving the business forward together.

The right candidate will be a strong brand marketer and creative storyteller, with experience developing and executing impactful integrated campaigns that drive both brand awareness and direct customer response. They will be customer-centric in their approach and an expert of analysis and interpretation of data, heavily focused on analytics and ROI to guide decision making. They are at the core, an expert in the digital space, and bring strength in team management, team development, cross functional collaboration, creative and strategic thinking, process development and execution.

Day-to-day responsibilities will include strategic partnership with Design, Merchandising, Planning and Production teams, and well-coordinated marketing leadership across all functions, from revenue driving channels including Site Experience, Retail and CRM to brand building functions such as Social Media and Copywriting.

What You Will Do

• Develop and execute impactful campaigns that reflect our unique brand DNA, resonate with new and existing customers and beat growth expectations.
• Develop and execute innovative brand, ecommerce, site merchandising, retail marketing, CRM and social media strategies that align with brand and business goals and priorities.
• Develop strategic direction and oversee production of all marketing materials, such as mass email, site marketing, window signage, interior graphics and visuals, store & product packaging, and more.
• Coordinate and optimize cross functional marketing alignment processes across entire organization.
• Collaborate closely with Product Creation team (Design, Merch, Planning, Production) to ensure alignment between final assortment, deepest buys and marketing strategy.
• Build and maintain strong working relationships with cross-functional partners to ensure clarity and alignment around brand direction, key strategic decisions and business performance.
• Lead and mentor the marketing team; create a productive and efficient organizational structure; hire, grow and develop a healthy, collaborative and engaged team, including dedicated and non-dedicated roles; scale the team as the business grows.
• Serve as a key partner to the Product (website) team to inform development, launch and future optimization of dedicated brand website as well as shop-in-shop experience on Fabletics.com.
• Partner closely with the Fabletics’ Marketing Leadership team to create strategically coordinated campaigns.
• As business scales beyond North America, drive global alignment and execution to ensure coordinated launches and maximum brand and business impact worldwide.
• Drive marketing strategy across all channels & functions, ensure alignment, manage team of direct and indirect reports and drive execution.
• Dive into analysis of customer insights and product reviews to improve customer experience, customer understanding, strengthen customer acquisition and retention efforts, enhance targeted marketing campaigns, and drive key business strategies.
• Monitor all key business KPIs, ranging from selling channel (ecommerce, retail) and CRM data, to social media channels and more; develop and execute recommendations to optimize performance.
• Seamlessly interact with third party business partners, driving all marketing approvals efficiently and within deadline.
• Set high level marketing strategy and roadmap, get leadership buy-in, and drive execution.
• Support the brand’s growth marketing efforts by developing marketing strategies and campaigns that support acquisition business targets and efficient CAC goals; partner closely with Growth marketing team to drive strategically coordinated launches leveraging impactful brand content and storytelling.
• Serve as primary partner to the brand’s Creative Director and creative team; influence creative strategy and execution to support marketing stories.
• Lead the development and launch of the Brand Book and Brand Style Guide, including the brand DNA, brand voice, logo/trim, packaging, brand fonts, color palette, and more.

What You Can Bring

• Strong knowledge in all aspects of digital and social media.
• Proven success developing and implementing new, innovative ideas.
• A highly collaborative team leader with a proven track record in effectively leading, managing, mentoring, motivating and inspiring others.
• A customer-centric, analytical and ROI based approach to all decision making.
• Ability to set up efficient and effective processes and manage and meet deadlines.
• Forward-thinking with a balance of analytical and creative thinking.
• Excellent written and verbal communication skills, with journalism or other strong writing background preferred.
• Experience managing small and large teams, and multi-million-dollar budgets.
• Minimum 15 years of marketing experience with strength in creating and driving impactful marketing strategies, effective ecommerce experiences, beloved brands, and highly productive teams.

Compensation & Total Rewards

At Fabletics, we believe work and life should fit together! We continue to build a culture of flexibility, to empower you to do your best and put yourself first. Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards at Fabletics includes: 

  

• 401k  
• Annual Bonus Program  
• Employee Discounts  
• Summer Fridays*  
• Unlimited Paid Time Off*  
• And More  
• Healthcare Plans  
• Hybrid Work Schedule*  
• Equity Program*  

  

• Varied for retail and fulfillment roles 

  

The annual base salary range for this position is from $175,300-$242,000. The range provided includes the base salary that Fabletics expects to pay for the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate’s related work experience, subject matter expertise and work location. 

About TechStyleOS

TechStyleOS is the globally integrated Operations and Services provider behind some of the fastest growing online fashion brands in history, including Fabletics, Savage X Fenty, JustFab, ShoeDazzle, and FabKids. With capabilities spanning technology, data science, supply chain management, fulfillment, customer service, and more, we help brands launch, scale and grow—across product categories and geographically. From predictive analytics to data-driven marketing and attribution, our unique approach is powered by our proprietary, end-to-end tech platform that enables the brands we serve to deliver a level of personalization, value, and satisfaction that are unrivaled in the fashion industry.

Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity.

We encourage you to apply regardless of meeting all qualifications and/or requirements.