Director Of Brand Marketing, Americas

A highly innovative and rapidly expanding European Consumer Goods multinational has an exciting opportunity for a Director of Brand Marketing. Reporting into the Global VP Marketing based in Europe, you will oversee the international marketing team spanning the Americas and have ownership of the marketing P&L and strategy.

Your main responsibilities will include:

• A high degree of commercial capability is required to shape and influence execution of our brand strategies in customers – on and offline.
• Development of annual brand plan across the strategic markets – maximising growth by leveraging consumer & audience insights, market analytics, etc.
• Align with Global on brand portfolio strategy, strategic choices within the portfolio and investment decisions and lead embedding of portfolio choices within own market.
• Inspires our key retail partners with breakthrough execution strategies and plans.
• Work closely with the Regional Commercial VP to align on priorities for the region and craft strategic marketing plan accordingly.
• Build a broad appeal for the brand by leveraging the archetypal story, distinctively bringing the brand to mind in consumers’ heads at the point (in the context) of purchase and clearly communicating the brand benefits. Can translate the brand story into local cultural codes and behaviour and ensure that activities fully leverage our distinctive assets.
• In conjunction with the regional VP, be the local brand P&L owner, accountable for total results with budget ownership.
• Consistently foster high performance team behaviour with our agency partners through clear objective setting, regular feedback reviews, ongoing coaching and mentoring.
• The ability to work constructively with other functions and leverage an understanding of consumer and shopper barriers to penetration in order to create a growth pipeline that unlocks incremental value.
• Influence global portfolio and brand strategy, strategic choices and investment decisions by providing relevant local data and analysis on segment/consumer/brand.

The successful candidate will have:

• Experience of executing marketing strategies and delivering strong physical availability via multiple routes to market; direct and via a distributor model.
• Ability to translate data to adaptable strategies that take advantage of changing customer and market dynamics
• Has a deep understanding of the ‘business system’ and the levers of value creation and margin enhancement.
• Experience of translating strategy into highly commercial growth plans.
• Minimum of 15 years marketing leadership experience, working at senior management level in a high growth consumer business within North America.
• Significant track record in recruiting & developing high performing marketing teams
• Experience of managing and optimising A&CP budgets valued at +€10 million
• Extensive leadership and people management skills with a demonstrable understanding of best practice, continuous improvement and team development techniques and driving people and organisational change in a growing business
• Ability to work in Matrix and highly collaborative organizations
• Third Level Marketing/Business studies qualification