Director Of Brand And Communications

Visa Sponsorship is not included in our hiring package. Applicants will need to be authorized to work in the U.S.

BetterCloud is the market leader for SaaS Operations, enabling IT professionals to transform their employee experience, maximize operational efficiency, and centralize data protection. With no-code automation enabling zero touch workflows, thousands of forward-thinking organizations like Twitch, Oscar Health and Cloud Factory now rely on BetterCloud to automate processes and policies across their cloud application portfolio.

With 10+ years experience pioneering the SaaS Operations movement, BetterCloud now serves the world’s largest community of SaaSOps experts. As host of Altitude, the industry’s leading SaaSOps event and publisher of The State of SaaSOps Report, the category’s definitive market research, BetterCloud is recognized by customers (G2) and leading analyst firms (Gartner and Forrester) as the market leader in SaaS Operations Management.

Headquartered in New York City, with a product and engineering office in Atlanta, GA, as well as innovation hubs & remote talent across the U.S. BetterCloud is backed, among others, by some of the best technology investors Vista Equity Partners, Warburg Pincus, Bain Capital, and Accel.

We’re a high-energy, high-growth B2B software company seeking a Director of Brand and Communications to lead and amplify the BetterCloud brand and associated communications strategies. If you have a passion for creative and purposeful storytelling and content, and are a well-connected strategic communications professional, we want to hear from you. Reporting to the Chief Marketing Officer, and working closely across all aspects of the business, you will be responsible for developing and managing the BetterCloud brand identity, messaging and communications strategies to drive reputation growth, increase awareness and further solidify our market leadership as a category-defining innovator.

What You’ll Do

• Deliver content and customer stories to external influencers and stakeholders through all communications channels, including through the press, social media, and other digital properties, and direct engagements with industry and business influencers
• Manage the responses to media inquiries in a timely and efficient manner
• Lead the creation and implementation of brand style and guidelines as well as editorial style and guidelines, enabling the business to consistently represent the brand across all marketing channels and touchpoints
• Position BetterCloud as an innovative thought leader by a full range of diverse content types including press releases, by-lined articles, and reports relating to the business including elevating the profile of BetterCloud executives as thought leaders to reinforce the company narrative
• Work cross-functionally with People team to define and launch employer brand campaigns
• Work in tight partnership with growth marketing to ensure that growth campaigns are co-developed to incorporate brand messaging and effective content and are enabled by an awareness layer of programing
• Develop and execute a media relations and corporate communications strategy that showcases how BetterCloud is elevating the role of IT impact and enabling business productivity for thousands of companies across multiple industries
• Build and lead a team whose responsibilities span brand messaging, creative, content production, design, distribution and amplification, corporate communications and public relations

About You

• 10+ years of experience B2B software communications and brand, with experience in content marketing and social media
• Demonstrated experience establishing and measuring KPIs for the performance of brand and awareness programs
• Experience working on employer branding and campaigns, in partnership with people teams
• Sound understanding of leveraging the evolving digital communications landscape to amplify and reinforce a narrative including a curiosity and open mindedness to learning and embracing emerging technologies, like generative AI
• Track record of synthesizing corporate milestones and commercial wins into compelling press and media-ready stories while refining company messaging/positioning to absorb acquisitions
• 5+ years of leading remote teams across multiple time-zones
• Exceptional written and oral communication skills, with an ability to handle both executive-level discussions and tactical execution
• Demonstrated success orchestrating cross-functional teams across a business, including design teams, and providing input/direction on written and visual identity
• Ability to travel up to 20% of the time

Goals

By the end of week 1, you will ….

• Focus on onboarding, meeting the team, immersing in brand identity, and conducting stakeholder meetings.

By the end of 30 days, you will….

• Assess existing communication channels, conduct a brand reputation assessment, and develop a strategic plan.

By the end of 60 days, you will…

• Begin to execute the plan, initiate cross-functional collaboration, refine messaging, and track key performance indicators for effective brand development and communication strategies.

What We Offer

• Equity options, financial wellness support, geo-neutral pay, WFH stipend
• Our team enjoys 4+ weeks of PTO, plus paid sick/mental health days, and 12 paid holidays.
• Remote friendly culture
• Plus more… Think events, a company summit, killer swag and a strong BetterCloud Community!
• Medical, Dental, and Vision benefits (100% employer-paid option) HSA and FSA and dedicated mental health resources through Spring Health.

BetterCloud is an Equal Opportunity Employer, including disabled and vets.

• Remote - Qualified applicants based on most states of the U.S.A. are eligible for this position. Note that there are a number of states from where this position cannot be held.

#BI-Remote

BetterCloud is an Equal Opportunity Employer, including disabled and veterans.

Salary

Salary Range: $170,000-$200,000 OTE

This salary range represents BetterCloud’s good faith and reasonable estimate of the range of possible compensation for this role at the time of posting, and BetterCloud may ultimately pay more or less than the posted range. The final salary for this position will be determined in BetterCloud’s sole discretion, consistent with applicable law, and based on a variety of factors, including but not limited to the employee’s work experience, skills, and qualifications for the role, as well as the needs of BetterCloud’s business and other operational considerations.

Overview Of BetterCloud Benefits

• Mental Health Resources
• Flexible spending accounts
• Health benefits package (including medical, dental, vision)
• Employee Assistance Program
• 401k
• PTO (sick leave, parental leave, vacation benefits)