Director, Brand Strategy Jobs

Hims & Hers Health, Inc. (better known as Hims & Hers) is a multi-specialty telehealth platform building a virtual front door to the healthcare system. Hims & Hers connects consumers to licensed healthcare professionals, enabling people to access high-quality medical care—from wherever is most convenient—for numerous conditions related to primary care, mental health, sexual health, skincare, and more. Launched in November 2017, the platform also offers thoughtfully created and curated health and wellness products. With products and services available across all 50 states and Washington, D.C., Hims & Hers’ mission is to make it easier for all Americans to access affordable care and treatment for conditions that impact their daily lives. In January 2021, the company was listed on the NYSE at an initial valuation of $1.6 billion and is traded under the ticker symbol “HIMS”. To learn more about our brand and offerings, you can visit forhims.com and forhers.com .
About The Role
We are looking for a best-in-class brand marketer to join our team. This candidate will use data and insights creatively to inform our marketing campaigns, consumer experience, and brand strategy. This candidate will have a proven track record of scaling exceptional brands in-house. This role will be reporting directly to the SVP of Brand and Innovation.
You Will

• Collaborate with cross-functional teams, including marketing, product, and creative to align brand initiatives with business goals
• Develop marketing campaigns, including creative briefs, that align with overall business objectives/performance + maintain brand consistency
• Driving the impact of brand towards overall business objectives; be judicious about what initiatives and touch points are most important to move the needle
• Provide strategic guidance to executive leadership to influence brand direction and initiatives by advocating for the consumer mindset
• Monitor data, collating multiple inputs to assess campaign effectiveness and brand health, and optimize brand strategies in response
• Stay up-to-date with industry and cultural trends and competitors to identify opportunities for brand differentiation
• Utilize customer insights and market research to inform brand strategies, and transform into actionable positioning and messaging
• Partner with Product Marketing to ensure impactful and cohesive customer experiences

You Have:

• Proven track record of building successful full-funnel campaigns
• Excellent analytical skills to analyze data and measure campaign effectiveness
• 10+ years of working experience in marketing or brand strategy/management
• Proven ability to use customer insights and market research to inform brand strategies
• Demonstrated ability to influence executive leadership and key stakeholders
• Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously
• Strong copywriting skills with the ability to create compelling and cohesive brand messaging
• 4+ years of experience in-house at a rapidly scaling brand
• Results-driven mindset with the ability to drive performance in a fast-moving environment
• Bachelor's degree in marketing, communications, or a related field
• Strong attention to detail and ability to maintain consistency in brand messaging and identity

Our Benefits (there are more but here are some highlights):

• Employee discounts on hims & hers & Apostrophe online products, and at the Apple Store
• Offsite team retreats
• Generous Parental Leave
• 401k Match
• High-coverage medical, dental & vision
• $75 monthly connectivity stipend (phone/internet)
• Unlimited PTO (10 holidays off), Mental Health days (1 day off per quarter)
• Great compensation package, including equity
• Mental health & wellness benefits
• Employee Stock Purchase Program
• Access to Amazon HIMS Store to order any additional equipment to ensure you have the gear you need
• An inclusive culture where we are always looking for improvement and cherish your input

We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.
Hims is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Hims considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance .
Outlined below is a reasonable estimate of H&H’s compensation range for this role.
H&H also offers a comprehensive Total Rewards package that includes equity grants of restricted stock (RSU’s) so that H&H employees own a piece of our company.
The actual amount will take into account a range of factors that are considered in making compensation decisions including but not limited to, skill sets, experience and training, licensure and certifications, and location.
Consult with your Recruiter during any potential screening to determine a more targeted range based on the job-related factors. We don’t ever want the pay range to act as a deterrent from you applying!
An estimate of the current salary range for US-based employees is
$148,000 — $223,000 USD
Hims & hers is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [email protected] .