Director, Brand Communications Jobs

ABOUT US:

Built around our mission, we started AG more than a decade ago as a way to bring comprehensive and convenient daily nutrition to just about everybody. Originators of the Essentialist Nutrition movement, our philosophy is to focus on a very small number of products based on what the latest science indicates is essential to human health.

AG1 is made from the highest quality ingredients, in accordance with the strictest standards and obsessively improved based on the latest science. 75 vitamins, minerals, and whole-food sourced nutrients in one convenient daily serving. Optimized for athletes, life-letes, and everyone in between. Vegan, Paleo, and Keto-friendly. One scoop or travel packet, 8 ounces of water. Every day. That's it.

Our mission is to empower people to take ownership of their health.

THE ROLE:

We are looking for a Director, Brand Communications to join our team. In this role, you will be responsible for leading the Brand Communications function, including driving strategies to promote AG1, enhance our reputation, and establish our brand’s role in broader culture. This role will sit on a cross-functional Communications team, and work closely with partners across the Brand and Creative teams who lead strategy, content, community, partnerships, and activations.

This is a highly collaborative role that requires someone with vision and passion for building. The ideal candidate is a strong strategic thinker, exceptional writer, and natural connector — and has the ability to make both an immediate impact and build the roadmap to see through a long-term vision. Most importantly: you have a genuine passion to empower people to take ownership of their health through a focus on nutrition.

WHAT YOU’LL DO:

• Develop and implement brand communication strategies that are aligned with the AG1 brand and business objectives.
• Manage and empower thought leaderships for our team of doctors, scientists, and researchers, as well as C-suite leadership and key spokespeople for the brand.
• Collaborate closely with cross-functional teams, including Brand and Creative, as well as Research, Nutrition & Innovation (RNI) to guide alignment of AG1 brand messages and strategies, as well as consistency in brand tone across all external comms initiatives.
• Translate our brand book and brand guidelines into effective media materials and talking points to represent our point of view.
• Monitor and analyze brand perception, market trends, and competitive activities to proactively maintain AG1’s leadership position.
• Measure and evaluate the effectiveness of Brand Communication efforts using key metrics, such as brand awareness, audience engagement, and perception analysis.
• Manage AG1’s U.S. PR function day-to-day, including managing our brand PR agency, writing press releases and talking points, managing ongoing media opportunities, and coordinating with our affiliate team.
• Build an AG1 VIP practice to maintain relationships with celebrity, professional, and high-profile fans, and ensure their experience with the brand and product are seamless.
• Create and influence compelling brand content platforms to drive AG’s brand narrative, including campaign development, social and editorial content, and press materials.
• Maintain a strong network of media relationships on behalf of the brand
• Alongside the Brand team, build and manage an ongoing 6-12 month roadmap of storytelling opportunities.
• Work with geographic partners to lead local communications and media approaches in key geos (UK, DACH, China, etc.), further AG’s reputation and brand goals globally
• With the Customer Happiness and social teams, manage public brand responses to questions and comments, including crisis response.

WHAT WE’RE LOOKING FOR:

• A constant learner who asks rather than assumes, and is excited to learn deeply about nutrition from experts, including the doctors, scientists, and researchers on our team and Scientific and Medical Advisory Council.
• Excellent project management and organizational skills, with the ability to manage multiple projects and consistently meet deadlines.
• Exceptional written and verbal communication skills, with the ability to craft compelling messages tailored to various voices, audiences, and communication channels.
• The ability to thrive in a fast-paced environment with a “no task too small” attitude.
• 8+ years of experience, with a proven track record of working with high-growth brands to actively build the brand’s perception and relationship with customers.
• A natural connector who is passionate about empowering health ownership, and excited to participate in a broader cultural conversation around health, wellness, sport, and personal growth
• A full life outside of work with personal passions and hobbies!

WHAT'S IN IT FOR YOU?

• Access to Athletic Greens product and swag items
• An immensely strong company culture that is enforced through the hiring process, to ensure values alignment and a highly collaborative team
• A brand new company laptop and a generous home-office budget so you can work your best
• Annual company-wide retreats and quarterly department-wide meet-ups (COVID permitting)
• The opportunity to work with passionate, high-growth, business-minded colleagues
• Employer paid short-term disability and life insurance
• A 100% remote working environment, which has been implemented from day one
• A 401k plan with company-matching because life is an opportunity and we care about your future
• Generous paid maternity and paternity leave to allow you to spend time with your new family
• A monthly fitness class credit to support you on your health and fitness journey
• A mission-driven approach to each and everything that we do, with an overall goal to significantly improve our customer's health and wellness
• 90% -100% premium coverage for top medical, dental and vision plans
• Paid holidays and an unlimited vacation policy to ensure you have a healthy work-life balance

Athletic Greens is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.

AG is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $135,000.00 - $175,000.00 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.