Director, Gtm Account Management

Since 1986, Modern Marketing & Commerce (MMC) has been helping building companies understand and sell more to trade professionals.

MMC drives customer acquisition and product sales via optimized digital, email, and voice strategies through a combination of owned pro data assets and integrated omnichannel campaigns.

The Director of GTM (go-to-market) Account Management is responsible for building long-term client relationships, identifying client business goals, and building new custom MMC solutions for their assigned clients. This role is also accountable for managing delivery of assigned client work on strategy, time, and budget working cross-functionally.

The Director of GTM Account Management will work closely with the VP, GTM Account Management and cross-functionally with the GTM new business to onboard new clients into MMC and develop and implement client plans and recommendations, including strategy/insights, targeting, segmentation and personas, messaging and creative direction, omni channel campaign development, digital, measurement metrics, and program budgeting and timeline.

Essential Duties & Responsibilities:

Client Account Management

• Collaborate with the VP of Account Management to build long-term relationships through understanding the client’s business and successful program development and implementation for their assigned clients.
• Works cross-functionally with GTM new business development to understand new opportunities, help build and deliver pitches, and onboard new clients transitioning them from new business to an ongoing established MMC client.
• Act as an extension of the client’s team by working to continually understand the client’s business, identifying new opportunities for MMC to deliver new services and programs that deliver MMC-established client sales goals.

Client Strategy Development

• Uses their deep understanding of marketing and sales to have a series of GTM business conversations with the client that collects business intelligence used to build an MMC strategic custom solution.
• Utilize business intuition and experience to anticipate client and industry marketing concerns and proactively address them.
• Authors a client strategic brief outlining the client’s business need, target audience, and campaign or program solution and metrics. Leads a cross-functional MMC discussion within the new client/program development process to review the strategic brief and discuss/answer questions with the MMC team.
• Collaborate with the VP of GTM Account Management to understand the building industry broadly and apply this knowledge to custom client MMC solutions.
• Works cross-functionally (partners with creative, digital, tech/data/analysis, etc.) to develop custom client marketing and sales strategies using a deep understanding of the client’s business and goals. Authors the strategy alone or in collaboration with the VP of GTM Account Management.
• Definition of marketing strategy, including insights, channels, digital, testing strategies, messaging/offers, tactics, and frequency.
• Reviews and/or authors a creative brief that translates the strategic brief to the messaging and creative that will be developed. Leads a cross-functional discussion within the new client/program development process to review and discuss the creative brief.
• Act as the trusted advisor to their assigned clients in the following areas:
• Identification of key metrics to measure program success and MMC’s strategic contribution.
• Coordination of client-specific content (new or existing) into marketing tools.

Client Operations

• Leads periodic client review meetings for assigned clients keeping the client informed on the strategy, the MMC value to the client, and the metrics of the program.
• Works cross-functionally to oversee the development of all client program creative, channels, and reporting metrics.
• Leads periodic internal client review meetings with MMC executive staff to review client program metrics, MMC sales budgets, new business opportunities, and any potential concerns for his/her assigned clients.
• Must maintain and keep the confidentiality of all customers, clients, and company information in accordance with the confidentiality agreement signed at the commencement of employment with MMC.
• Works cross-functionally with GTM operations and Data/Technology to manage successful client implementation and operations across all programs.
• Coordinate with the technology team to ensure adequate systems integrations are in place for the execution of multi-channel, multi-touch digital marketing programs.
• Works as part of a cross-functional team to design and enhance current client reporting and attribution.

Leadership

• The above job duties and responsibilities are not intended to be an all-inclusive list of duties and standards of the position.
• Serve as an internal account management expert, maintaining a broad knowledge of marketing industry developments and innovations and introducing them to MMC as warranted.
• Conduct regular cross-functional discussions regarding assigned client needs, business background, and/or program implementation.
• Follows all MMC and GTM team processes, system use, and policies.

Core Competencies & Experience:

• At least five to eight years of experience in an account management role working in an Agency, Consultancy, or marketing role in a B2B, B2C, or preferably a B2B2C company.
• Ability to work under pressure whilst maintaining a cool outlook. Thriving in an environment that never stops is a must.
• Exceptional interpersonal skills, leadership by example.
• Must understand or learn the industry, market, and product/service trends affecting our client’s competitiveness.
• Marketing-related background, including product or brand management support experience. Four (4) plus years of experience
• Deep understanding of digital with the ability to talk in an informed manner about marketing strategy, insights, creative, omnichannel marketing, use of MarTech, digital, and promotion.
• Strategic problem-solving abilities and expertise in the interpretation of customer needs and requirements.
• Knowledge of developing GTM strategies from client or market business analysis or inputs. Able to author the strategy themselves.
• A personable and professional character that will allow you to build client rapport.
• Exceptional negotiation skills.
• Prefer building industry experience or related multi-channel/multi-audience industry (B2B2C).
• Personal and team organizational, project-management, and time-management skills.

Education Requirements:

BS/BA degree (Marketing, Business, Communications, or related fields preferred), MBA

preferred

Physical Requirements: (with or without reasonable accommodations)

The physical requirements described here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the requirements include prolonged periods sitting at a desk and working on a computer and repetitive motions. The ability to travel on a regular as-needed basis, to meet with clients, business partners, and vendors.

Work Environment

MMC is a virtual workforce that allows you to build your career from anywhere. Virtual work refers to jobs that are performed away from a traditional corporate office in a virtual location on a full-time basis.