Growth Marketing Generalist Jobs

Coram AI is transforming video security with Generative AI. Coram provides a modern software interface for video security that works with any IP camera and takes only 10 minutes to deploy. With Coram, a user can type what they are looking for, and Coram does the rest using foundation models. Coram AI is live today with companies such as 1-800-got-junk, Dreisbach Enterprises (a subsidiary of Lineage Logistics), Bevmo, Gopuff, Axlehire, and more. These customers have preferred Coram over traditional video security systems like Cisco Meraki, Avigilon, and Eagle Eye Networks. The video security market ($50B+ by revenue) is dominated by incumbents, with less than 1.5% of the companies using a cloud-based video security solution. However, most companies see cloud video security as the future and want to move to the cloud. Coram's product is highly differentiated compared to the competition, and we are ramping up the GTM sales motion. Coram AI is founded by experts in AI and robotics from places like Lyft, Google, Stanford, and Oxford University.

We are making our very first growth marketing hire. This role will be both challenging and high growth. You will work closely with the CEO & Sales team and be responsible for qualified lead & demand generation by exploiting multiple channels (e.g., SEO, PPC, Tradeshows, Webinars, and Social Media). Join us to be a part of this epic journey!

The role

• Continuously innovate, research competition, and identify new channels for exploration.
• Create and manage marketing metric dashboards for various channels.
• Manage and optimize the PPC channel, meticulously measuring and tracking the performance of various ads to generate qualified leads.
• Develop and implement a metric-driven SEO strategy, monitoring and improving ranking against target keywords, page authority, and backlinks.
• Establish and grow Coram AI's presence on social media platforms like LinkedIn, Twitter, and Facebook.
• Take ownership of website content and SEO, collaborating closely with web designers.
• Monitor Customer Acquisition Cost (CAC) and payback period across different channels.
• Strategize and execute webinars and tradeshows, identifying relevant events for Coram AI's presence and tracking RoI from each event.

What we are looking for

• Analytically-driven. You are good at math & analytics. You realize marketing is more than clever slogans & pretty photos.
• Customer obsessed. You deeply care about and understand our target customers and what they seek.
• Dive deep. You don’t accept shallow answers and dive deep to understand the problem and provide solutions.
• Hyper-Organized. You get things done. You achieve results on time and deadline while communicating progress along the way.
• 2+ years of experience in growth marketing, understanding different channels. Experience with at least one of the following: PPC, SEO, or social media marketing.
• Entrepreneurial. You’re a self-starter who loves to own things end-to-end. You don’t ask for permission; you’re too busy making things happen.

What we offer

• Good equity
• Good base salary. $80,000 to $180,000 per year. The final salary depends on experience and interview performance.
• Health insurance
• A great working environment