Senior Social Brand Strategist

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Who we are:

Shape a brighter financial future with us.

Together with our members, we’re changing the way people think about and interact with personal finance.

We’re a next-generation fintech company using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.

The Role

SoFi is seeking a Senior Manager, Social and Influencer Strategy to support the strategy and implementation of social and influencer marketing across SoFi’s brand and product initiatives.

This is a unique opportunity to expand and execute an ambitious social strategy, building upon our strategic approach, spearheading campaign and execution across creative approach, influencer management, and measurement. You will partner closely with our internal team members, including our in-house creative studio, product marketing managers, data science, legal, compliance and media teams to drive awareness, consideration and ultimately member growth for SoFi.

SoFi is a new kind of finance company focused on speed, transparency, and alignment with our members’ interests. Since our founding, we’ve expanded our personal finance offering to become the all-in-one finance super app that helps our members get their money right. SoFi has achieved significant growth, and we have ambitious plans ahead. To continue this growth, we need great team members like you. Our goal is to be a household name and a world class brand, and social is the battleground for relevance.

Responsibilities

• Guide creative development to create platform-first, engaging content that answers the question “why would I care, why would I share?”
• Recommend social approach and channel strategy to achieve goals
• Partner with brand and product teams to develop campaign approach rooted social behavior
• Partner with media and performance teams to leverage paid influencer creative to efficiently acquire new members and drive awareness
• Execute,iterate, and evolve our social and influencer strategies based on data and trends
• Own setting and achieving targets including customer acquisition, engagement, and awareness
• Partner closely with SoFi’s legal and compliance teams to ensure content adheres to regulatory conditions
• Source, evaluate, and pitch influencer talent that delivers on campaign objectives
• Spearhead social and influencer measurement and report on key learnings and opportunities to improve efficiency in achieving objectives
• Develop influencer briefing documents that lead to compelling, ownable creative
• Oversee negotiation, contracting, and approval of influencers and associated content

Qualifications

• Strong EQ and ability to assess nuance in conversations and react accordingly
• Strong analytical skills
• Strategic thinker who thrives in a fast-paced environment
• Undergrad degree
• In-depth understanding of social channels (existing and emerging) and influencer/creator marketplace
• 8+ years of experience in marketing, at least 3-4 specifically in social media and influencer marketing
• Strong writing and communication skills
• Experience managing talent
• Experience managing team of 3-4 direct reports

Compensation And Benefits

The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.

To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

New York applicants: Notice of Employee Rights

SoFi is committed to embracing diversity. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email [email protected].

Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.

Internal Employees

If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.