Sr. Channel Marketing Specialist

VISA SPONSORSHIP IS NOT AVAILABLE. THIS IS A LONG-TERM REMOTE CONTRACT POSITION WITH ONE OF THE LARGEST, GLOBAL, TECHNOLOGY LEADERS. Work hours PST time zone

Our large, Fortune client is ranked as one of the best companies to work with, in the world. The client fosters progressive culture, creativity, and a flexible work environment. They use cutting-edge technologies to keep themselves ahead of the curve. Diversity in all aspects is respected. Integrity, experience, honesty, people, humanity, and passion for excellence are some other adjectives that define this global technology leader.

Looking for a Sr Channel Marketing Specialist. This is Individual contributor role with experience level of 3-5 years

• Analyzes brand performance, brand competitiveness, and product trends in the marketplace and develops strategies for assigned brand based on research and analysis.
• Work with solutions management, product management and regional marketing groups to develop and deliver a brand marketing plan and marketing communications plan, tightly aligned with overall brand strategy and based on consolidated customer research.
• Maintain ongoing and consistent partnership with division marketing to provide leadership and support in the areas of strategy, messaging, and customer experience.
• Works with sales teams to identify and implement appropriate sales strategies.
• Manages company perception through image, messaging, and awareness programs.
• Manages, develops, and implements marketing activities to maximize sales of an assigned brand.
• Responsible for managing the overall development and execution of global brand strategies, global marketing programs and global marketing communications programs.

BRAND DEVELOPMENT AND MANAGEMENT

• Determine corporate and division sponsorships to enhance brand awareness.
• Ensure tight strategy and messaging alignment between business unit, brand managers and corporate brand team.
• Manage complex campaigns, including product/solution launches.
• Work with cross company and cross functional groups, such as sales and training, to understand the audience mindset in order to create, improve and maintain a positive customer experience.
• Build awareness of company solutions and products within and between market groups (verticals).
• Act as the focal point for division marketing regarding all corporate marketing activities.
• Drive the creation of advertising strategies to build awareness of the Company and its products/solutions, and leads advertising agencies in the creation of advertising campaigns.
• Drive global execution of marketing communications plans and programs.
• Develop thought leadership programs and determine execution and implementation.
• Responsible for product, service and solution naming.
• Play a key role in the development of positioning and messaging architecture inclusive of corporate, product and solutions offerings.
• Use positioning documents to develop polished messages for all external communications.