Brunswick Corporate - Vice President, Digital Performance Marketing

It is our people behind life’s passions who will make the big difference. If you are interested in becoming part of a company that delivers market leading products, driving your own career and working with brands committed to active lifestyles, then you’ve found your fit.
Have what it takes? Join us.
With over 18,500 employees and operations in over 29 countries, Brunswick is the world leader in recreational marine vessels and propulsion. Recently named to Forbes list of Best Employers for Diversity, we take equality and work/life balance seriously. With our 16 boat brands, various P&A brands, and world leading propulsion brands, we aim to make the boating experience frictionless for our valued customers.
The Vice President of Performance Marketing is responsible for leading the performance marketing team across display, search, paid social and email marketing activations, in service of a portfolio of brands. This role will work closely with other VPs and departmental leaders to develop and implement departmental initiatives and operational standards in service of Brunswick’s 4 business units. This position will provide thought leadership on campaign strategies, audience segmentation, data-driven media plans, and apply industry-leading technologies to deliver optimal program performance.
Key Responsibilities:

• This role will enforce the development and documentation of best practices for improving operational efficiencies within the team and the Group, set standards on new optimization tools/techniques, and ensure the highest standards are met and that Performics execution remains best in class.
• This role will be responsible for agency leadership, including standardizing media services and capabilities, facilitating the media strategy and planning processes, executing brand campaigns with operational excellence, and collaborating with other strategic functions to improve the effectiveness of multichannel media programs.
• This role will be responsible for supporting brand and business revenue goals, including acquisition targets and share gains, as well as balancing the short and long term growth agendas of the businesses to guide them to the optimal mix.
• This role will be responsible for team leadership and development, including motivating, leading, and managing internal teams, developing a management team that focuses on peer and employee development, conducting performance reviews and career path plans for direct reports, and encouraging attendance in training programs to build and develop new skills and capabilities.
• This position will serve as function leadership, including interfacing with select senior commercial executives to provide thought leadership on media strategies, tactics, and performance, in partnership with division marketing leadership.

Qualifications

• Forward-thinking, resourceful and curious, with the ability to work across different departments
• Proven experience in delivering clear, strategic presentations to C-level marketing executives
• Experience in setting up functional ways of working processes, best practices and center of excellence models
• Deep understanding of cross channel performance marketing including search, social, programmatic and display
• Bachelor’s degree, concentration in business, marketing, or advertising preferred; MBA or Master’s degree is a plus
• Extensive work testing & optimizing strategy, using data to inform strategy
• Knowledge of Web Analytics report suites such as Google Analytics, Adobe Analytics
• Must have ability to take analysis (e.g. reporting, insights and analytics) and drive real world solutions
• 8-10 years of demonstrated success in managing and leading people
• Must have strong analytical, problem solving, marketing, teamwork, and communication skills, as well as be detail oriented and extremely organized
• Performance-focused marketer
• 12+ years of progressive levels of responsibility in media planning, buying, leadership and management across multiple brands
• Deep expertise within Display, SEM and Paid Social
• Experience with SEO, Affiliates, and Influencers is a plus

We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.
Equal Opportunity Employer: Minorities/Women/Protected Veterans/Disabled
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#Brunswick Corporation