Vice President, Performance Marketing

GoHealth Intro

As a leading health insurance marketplace, GoHealth’s mission is to improve access to healthcare in America. For customers, enrolling in a health insurance plan is confusing and difficult, and seemingly small differences between plans can lead to significant out-of-pocket costs or lack of access to critical medicines and even providers. We use our technology, agents, and expertise to cut through the confusion and get customers enrolled in a plan with the right coverage and benefits.

Why Apply

GoHealth has established a culture where our employees feel empowered, engaged, and inspired. We are looking for builders who will contribute to the long-term health of the company. We also understand that you may not check every box in our requirements list, most applicants don’t! In fact, frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. GoHealth encourages you to break that statistic and to apply today!

About The Role

GoHealth is a performance marketing powerhouse, bringing together creative, strategy, media, and analytics to engage customers in their all-important health insurance decisions for maximum impact. We are leading from the front, shifting an industry built on transactional encounters to one centered on trusted relationships. As empathetic communicators and data-driven decision makers, we are passionate about connecting with our consumer in a purposeful and personal way. The GoHealth Marketing department is seeking creative thinkers with the mental agility to ask meaningful questions and draw upon insights to drive impactful results.

The VP of Performance Marketing will oversee the strategy, operations, execution, and expansion of GoHealth’s multi-million-dollar performance marketing agenda, leading each of the teams driving demand and lead gen in Offline Media, Digital Media, and Partnerships, respectively. You will have the opportunity to build the long-range strategic plans to drive innovation and differentiation, while also maintaining an eye on the near-term production needs of the business governed by weekly and monthly KPIs.

This role is a hybrid/remote role based in Chicago, IL

What You’ll Do

• Ongoing coaching and skills assessment of managers and junior staff, identifying gaps for professional development, career growth, and retention of key talent
• Continuously optimize media through stringent analysis of dayparting, seasonality, geographical exposure, frequency, cost and more to drive strategic decision-making
• Integrate & manage 12-month media plan for peak efficiency and scale
• Serve as the subject matter expert for performance marketing, including keeping a pulse on industry trends, creative and value propositions, new targeting opportunities, and data hygiene
• Lead the Performance Marketing Team and manage a significant marketing budget to efficiently achieve customer acquisition goals across a diversified mix of inbound channels:
• Partnerships: Lead the strategy and oversee build-out of a breadth of partnership channels, from affiliate to strategic
• Offline Media: Set the vision and oversee team’s strategy, execution, and performance across Direct Mail, DRTV, Radio, Print, OOH and other offline channels
• Digital Media: Collaborate with channel team to optimize ad expand customer acquisition strategy across all paid digital channels
• Collaborate with technology, strategy, and channels owners to improve consumer experience, business efficiency, and profitability
• Leverage extensive first and third-party data to maximize campaign profitability by analyzing dimensions such as lifetime customer value, lead quality, product mix, location, age, and device
• Collaborate with key stakeholders to plan and execute a continuous test & learn approach to optimize existing channels and break into new ones

What We’re Looking For

• Executive presence with the ability to productively participate in cross-functional leadership discussions and advocate for marketing
• 5-8 years experience managing teams ranging from 10-25 people in size
• Self-starter & self-directed, with a sense of urgency and bias for action
• 10 years experience within a marketing management function with an emphasis in direct response performance media
• Experience identifying new go-to-market strategies, developing new markets/channels, and building programs to capitalize on opportunity
• Demonstrated experience in developing and executing full-funnel strategy that continually evolves based on dynamic business objectives
• Proven campaign and lead generation experience with clear & established accountability metrics to assess effectiveness

Location

• Chicago, IL

What We Offer

• 401k program with company match
• Paid maternity and paternity leave
• Opportunity to make a real impact
• Employee Stock Purchase Program
• Fast-paced, entrepreneurial environment
• Medical, dental, vision, and life insurance benefits
• Open vacation policy because work life balance is important
• Employee Resource Groups
• Mentorship from senior leaders to invest in your career growth